PAT LAPOINTE
EVP , Resonate

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  • The Cost Of NOT Branding
    Metrics Insider, Pat LaPointe - Tuesday, January 19, 2010
    It's a simple formula: Recession requires more tactical spending. This year's budg ...
  • Forecast For 2010: Better Forecasting
    Metrics Insider, Pat LaPointe - Tuesday, January 5, 2010
    Yogi Berra said, "It's tough to make predictions, especially about the future ...
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