Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.

Results for January 2010
  • The Cost Of NOT Branding
    It's a simple formula: Recession requires more tactical spending. This year's budget ...
  • Forecast For 2010: Better Forecasting
    Yogi Berra said, "It's tough to make predictions, especially about the future." ...