PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
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Metrics Insider
The Cost Of NOT Branding Jan. 19, 2010, 1:45 p.m. -
Metrics Insider
Forecast For 2010: Better Forecasting Jan. 5, 2010, 11:46 a.m.
