PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
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Metrics Insider
The Cost Of NOT Branding Jan. 19, 2010, 1:45 p.m. -
Metrics Insider
Forecast For 2010: Better Forecasting Jan. 5, 2010, 11:46 a.m. -
Metrics Insider
Measuring What Matters Most Dec. 22, 2009, 2:30 p.m. -
Metrics Insider
Making The 'Best' Business Case For Marketing Investments Dec. 8, 2009, 12:30 p.m. -
Metrics Insider
Time To Bury John Wanamaker Nov. 24, 2009, 2:46 p.m. -
Metrics Insider
The 'Big Challenge' According To Eric Schmidt -- And Other Predictions Nov. 10, 2009, 4:47 p.m. -
Metrics Insider
The Five Questions That Kill Marketing Careers Oct. 27, 2009, 4:15 p.m. -
Metrics Insider
The Lighter Side Of Metrics Today Oct. 13, 2009, 4:01 p.m. -
Metrics Insider
Perverting Your Metrics Sept. 29, 2009, 1:45 p.m. -
Metrics Insider
Eat Pizza, Stay Thin -- But Sacrifice Credibility Sept. 15, 2009, 12:46 p.m. -
Metrics Insider
My Brand's Bigger Than Your Brand Aug. 25, 2009, 4 p.m. -
Metrics Insider
2010 Plan: Time to Expand Marketing's Role? Aug. 11, 2009, 3:30 p.m. -
Metrics Insider
Are Fat People Lazy? July 28, 2009, 12:20 p.m. -
Metrics Insider
Walking Naked Through Times Square July 14, 2009, 3:30 p.m. -
Metrics Insider
Twittering Away Time And Money June 30, 2009, 3:30 p.m. -
Metrics Insider
The Ultimate Payback On 'Enterprise' Marketing June 19, 2009, 10:16 a.m. -
Metrics Insider
Backwards Think Sometimes I June 2, 2009, 3:01 p.m. -
Metrics Insider
10 New Resolutions For The 2010 Planning Process May 20, 2009, 3:30 p.m. -
Metrics Insider
Survey: 27% Of Marketers Suck May 5, 2009, 10:30 a.m. -
Metrics Insider
More On Mauled by Models April 21, 2009, 1:30 p.m. -
Metrics Insider
Mauled By Models April 3, 2009, 2:30 p.m. -
Metrics Insider
It's All Relative March 24, 2009, 10:30 a.m. -
Metrics Insider
How Do You Know If It's Time To Spend MORE? March 10, 2009, noon -
Metrics Insider
Better Ways To Do More With Less Feb. 24, 2009, 2:45 p.m. -
Metrics Insider
Think Ahead While Cutting Back Feb. 10, 2009, 10:15 a.m. -
Metrics Insider
Death Of The Influentials? Jan. 27, 2009, 1:30 p.m. -
Metrics Insider
Fools Rush In -- In Search of Magic ROI Dec. 12, 2008, 12:15 p.m. -
Metrics Insider
When Marketing Drags Down Earnings: A Case Study In Failed Expectation Management Nov. 14, 2008, 3:48 p.m. -
Metrics Insider
Which Metrics Apply When The Fox Eats The Henhouse? Oct. 10, 2008, 9:45 a.m. -
Metrics Insider
Social Media - Maybe I Just Don't 'Get It' Sept. 12, 2008, 1:45 p.m.
