- Meeting Fails To Nudge Buyers, Sellers To Make Upfront Changes
MediaDailyNews, Paul Gough - Friday, April 30, 2004
The first-ever industry-wide meeting to resolve a litany of vexing upfront sal ...
- Advertisers, Agencies: Cable Nets Likely To Benefit From Upfront Share Shift
MediaDailyNews, Paul Gough - Friday, April 30, 2004
Cable networks are likely to see an increase in upfront ad spendi ...
- Despite Madison Avenue's NUDG, NBC Declines To Budge, Passes On Upfront Talks
MediaDailyNews, Paul Gough - Thursday, April 29, 2004
When advertisers, agencies and networks meet in Manhattan today to discuss potenti ...
- Comcast Bids Magic Kingdom Bid Farewell
MediaDailyNews, Paul Gough - Wednesday, April 28, 2004
Ninety days after it surprised the media industry with a bid f ...
- Omnicom Reports Strong Start To 2004
MediaDailyNews, Paul Gough - Tuesday, April 27, 2004
Omnicom kicked off the new year among the advertising holding companies wi ...
- Newspaper Advertising Revenues Show Continued Strength, Hit High Point in March
MediaDailyNews, Paul Gough - Monday, April 26, 2004
March 2003 might have been like a lamb for many newspapers, b ...
- Financial Focus: Radio Rebound
MediaDailyNews, Paul Gough - Sunday, April 25, 2004
Things seem to be picking up in radio, according to a tra ...
- Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish
MediaDailyNews, Paul Gough - Thursday, April 22, 2004
A little more than a week after CBS chief Leslie Moonves voic ...
- 'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs
MediaDailyNews, Paul Gough - Friday, April 23, 2004
TBS wants to laugh its way to the upfront bank. The Turn ...
- Consumers Respond Favorably To Product Placement Of Brands In TV, Movies
MediaDailyNews, Paul Gough - Wednesday, April 21, 2004
About half of consumers surveyed say they've noticed brands involved in produ ...
- Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed
MediaDailyNews, Paul Gough - Wednesday, April 21, 2004
Everyone complains about the paucity of addressable national TV advertising, but ...
- Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight
MediaDailyNews, Paul Gough - Wednesday, April 21, 2004
Arbitron and its erstwhile portable people meter partner Nielsen Media Research wi ...
- Fox Unveils Aggressive Summer Slate, Will Premiere Six Series In June
MediaDailyNews, Paul Gough - Monday, April 19, 2004
Emboldened by the success of "American Idol" two years ago and "T ...
- Hispanics Consume Media In Both Spanish And English, Study Finds
MediaDailyNews, Paul Gough - Monday, April 19, 2004
Adding data to the controversy over in which language Hispanics use ...
- CBS Rewrites Product Script, Allows Placements In Scripted Series
MediaDailyNews, Paul Gough - Sunday, April 18, 2004
Long a holdout in product placement on all but reality programming a ...
- Nielsen Chief Goes Public, Blasts Fox For Anti-People Meter Campaign
MediaDailyNews, Paul Gough - Thursday, April 15, 2004
Nielsen's chief executive acknowledged Thursday that the company believed Fox Broadcasting w ...
- Lifetime Shows Program Longevity, Unveils First Miniseries
MediaDailyNews, Paul Gough - Thursday, April 15, 2004
Next season will see an increased pace of original programming at Lifeti ...
- Doubling Up On A Double-Digit Upfront, Scripps Says It Will Have One Too
MediaDailyNews, Paul Gough - Wednesday, April 14, 2004
Add Scripps to the list of networks that thinks it'll make o ...
- CBS Eyes Double-Digit Upfront, Boasts Plan To Overtake NBC
MediaDailyNews, Paul Gough - Tuesday, April 13, 2004
Sensing a major opportunity for the first time in two decades, C ...
- Time For a Change? New York Times May Have Turned a Corner
MediaDailyNews, Paul Gough - Monday, April 12, 2004
Has The New York Times broken out of its slump? The Tim ...
- Financial Focus: Earnings Season
MediaDailyNews, Paul Gough - Friday, April 9, 2004
Major media companies will begin their round of quarterly earnings reports tod ...
- Nielsen, Activision Unveil Video Game Plan, Size Potential Ad Market
MediaDailyNews, Paul Gough - Thursday, April 8, 2004
The race to reach young men took another turn Thursday when Niels ...
- Bravo Applauds The Wild Side, Network Vows To Get Even Edgier
MediaDailyNews, Paul Gough - Thursday, April 8, 2004
At a time when many programmers are striving to play it sa ...
- Trend Data Reveal Demand Building Among Top Radio Advertisers
MediaDailyNews, Paul Gough - Wednesday, April 7, 2004
Although national radio advertising had a tough 2003, it seemed to wo ...
- Nielsen Succumbs To Political Pressure, Delays New York Meters
MediaDailyNews, Paul Gough - Wednesday, April 7, 2004
Yielding to a public advocacy campaign that generated immense political pressure, Niels ...
- Newspapers Show Stronger Ad Results
MediaDailyNews, Paul Gough - Tuesday, April 6, 2004
Newspapers posted a strong February with advertising revenue rising 5 percent ov ...
- Sci Fi Channel's Upfront: More Than Just Space
MediaDailyNews, Paul Gough - Monday, April 5, 2004
Sci Fi Channel isn't just about aliens and humans in far-flung reach ...
- USA Today Plans Venture Into Television
MediaDailyNews, Paul Gough - Tuesday, April 6, 2004
USA Today will venture into the world of cable television with ...
- Financial Focus: Interactive Television
MediaDailyNews, Paul Gough - Monday, April 5, 2004
A new report from BrightLine Partners says that early adopters are goi ...
- NBC, TV Guide Channel Partner On Olympic Effort
MediaDailyNews, Paul Gough - Friday, April 2, 2004
To help promote and guide viewers to the wall-to-wall coverage of t ...