- Targeting The Jet Set
Media Magazine, Phil Leggiere - Thursday, May 25, 2006
Advertisers are increasingly grappling with the fact that despite the enduring my ...
- Learning to Think Backwards: What Sales Can Teach Targeting
Data and Targeting Insider, Phil Leggiere - Friday, May 19, 2006
Many envision behavioral targeting as the enabling technology of "friction-free" marketing. Olivi ...
- Targeting The Small Screen
Data and Targeting Insider, Phil Leggiere - Friday, May 5, 2006
Tom Burgess, CEO of Third Screen Media, one of the first wa ...
- Shelf Awareness
Media Magazine, Phil Leggiere - Thursday, May 25, 2006
A Dallas-based startup is betting that the best way to reach consume ...
- Local and Logical
OMMA Magazine, Phil Leggiere - Friday, May 26, 2006
Think globally, act locally is not just a political slogan. It’s al ...
