- Bad Baths and Beyond
Media Magazine, Phil Leggiere - Tuesday, June 20, 2006
About a year ago," recalls Jim Sexton, senior vice president of Scrip ...
- Verticals Learn To Get Horizontal
Data and Targeting Insider, Phil Leggiere - Friday, June 30, 2006
Joe Kyriakoza, vice president of product development for Jumpstart Automotive Media, explai ...
- Launching And Learning From Case Studies
Data and Targeting Insider, Phil Leggiere - Friday, June 16, 2006
The topic of behavioral targeting has yielded no shortage of speculation a ...
- Getting Targeting To Scale
Data and Targeting Insider, Phil Leggiere - Friday, June 2, 2006
Eric Eller, senior director of product marketing at Advertising.com, explains how ...
- Time as Money
Media Magazine, Phil Leggiere - Tuesday, June 20, 2006
In delivering on-demand content, publishers often face an either/or bind: Either gi ...
