- Invasion of the Pod Ads
Media Magazine, Phil Leggiere - Thursday, July 20, 2006
Though it's garnered a massive wave of attention, the phenomenon of podcasti ...
- Travel Targeting's Long Learning Curve
Data and Targeting Insider, Phil Leggiere - Friday, July 28, 2006
With upwards of 90 percent of American adult consumers using the Intern ...
- From Merchandising To Searchandising: BT at the Shopping Cart
Data and Targeting Insider, Phil Leggiere - Friday, July 14, 2006
For most online marketers, behavioral targeting is a methodology limited strictly ...
- TiVo Does Ads
Media Magazine, Phil Leggiere - Thursday, July 20, 2006
By most accounts, TiVo is supposed to be the nemesis of advertisin ...
- The IT Factor
OMMA Magazine, Phil Leggiere - Thursday, July 20, 2006
MySpace and YouTube may be getting all the buzz, but there’s mo ...
- Signed, Sealed, Delivered
OMMA Magazine, Phil Leggiere - Thursday, July 20, 2006
“Not long ago, most e-mail marketers thought they were doing their j ...
- Inventory Unlocked
OMMA Magazine, Phil Leggiere - Thursday, July 20, 2006
One chronic question for Web publishers is how they can better accommoda ...
