Search by name, company, title, location, etc.

Pro Bose

Member since October 2012 Contact Pro

Pro is a change agent. In the course of having lead digital transformations of full service agencies such as Ogilvy, Saatchi Healthcare, and currently the Cement Bloc, Pro has been instrumental in building the digital business, training and staffing personnel to support it, and developing best in breed digital marketing initiatives for industry leading clients. Pro’s cross vertical experience at Digitas and Ogilvy on Unilever (Dove’s campaign for real beauty), American Express (Members Project), Cisco (Human Network), and others has been the basis for developing innovation models for healthcare marketing. Pro’s key area of strength is the ability to enable shifts in brand and business value proposition to align with strategic customer engagement. He also has extensive experience in productizing agency services and developing performance and risk based pricing models.

Articles by Pro All articles by Pro

  • What Makes Content Shareable? in Marketing: Health on 11/06/2015

    Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.

  • Engaging The Elephant: Why Marketing Must Connect With Customer Beliefs  in Marketing: Health on 10/02/2015

    Why do physicians continue to prescribe drugs that they have "experience" with over newer drugs with better clinical profiles? Why is there patient noncompliance in life-threatening disease categories? Why do some parents choose not to vaccinate their children? Why do guidelines for treatment issued across disease conditions always lag behind in-market treatment options?

  • Rethinking Mobile Marketing: Evolving From The Device To The Experience in Marketing: Health on 08/07/2015

    "Marketing" is a terrible word for the business of making connections. And in this age of cyber attacks, "mobile marketing" conjures up horrors of the ever more stealthy, privacy-invading, personal security invasions of the cyber netherworld. Further, any emphasis on activating the great power of individual "targeting" (another word that is better left to the realm of cyber warfare) only enhances this unsettling fear.

  • Why The Future Of Healthcare Will Be Smarter Than The Past in Marketing: Health on 05/04/2015

    Last night, I was at a graduate student class presentation at NYU on the future of media. The focus was on four scenarios around automation, surveillance, semantic web, and the rise of women as global catalysts. Thought-provoking as each scenario was, it got me thinking about the future of healthcare in exactly these terms - the role of automation from treatment decision support to robot-assisted surgery, the activation of remote tracking and monitoring of patient compliance and biometrics, peer-enabled learning and disease management for both physicians and patients, and the role of gender, race, and genetics in screening and treating diseases in the future. These are all central themes that will shape the future of healthcare.

  • From Mobile To Miniature: The Internet Of Nano-things Comes Of Age in Marketing: Health on 04/03/2015

    A year ago, everyone was talking about Fitbits. Now everyone seems to be wearing one. The pace of adoption for mobile-connected health devices is astounding.

  • Will VC-Funded Companies Be The Ones To Transform Healthcare? in Marketing: Health on 11/25/2014

    The ideas of value-based healthcare delivery optimization, coordinated care, remote monitoring, and predictive health intervention seem to be overshadowed by the realities of a conservative, slow moving industry. However, the bright sparks that are being ignited by venture-capital-funded companies offer a vision of the future and their ability to transform the continuum of care.

  • Your Frenemy Is Really Your BFF: Embracing Contradictions in Marketing: Health on 09/23/2014

    Of late, I've found myself staring into a few large contradictions that impact my professional world and thinking about the opposing forces they represent.

  • Future Of Brands = Branded Engagement in Marketing: Health on 06/24/2014

    A cursory view of the pipeline of new pharmaceutical drugs reveals what most healthcare marketers know to be true-that the business has shifted from a few big brands covering large populations (depression, cholesterol) to many smaller brands targeted towards smaller populations. Secondly, pharma companies have long focused on specific therapeutic categories.

  • Could 2014 Be The Year Of Social Pharma? in Marketing: Health on 02/25/2014

    Could social marketing-a subject that pharma loves to talk about but hasn't been able to do much about-come to pass in 2014? Perhaps the new draft guidance from the FDA this past January paves the way for just that. At first glance, it's a fairly good clarification of how and where pharma can engage in a legally viable manner with interactive media and, in particular, real-time communications...a/k/a social marketing.

  • The Cost Of Complexity: Lessons From Obamacare in Marketing: Health on 11/26/2013

    Lately it's been hard to let a day go by without following the next intrigue on Obamacare. At this point, it's probably fair to say there isn't a living soul who considers the website a success. And while I'll refrain from expressing a point of view on the legislation itself or on the details of project planning or technical competency, I did want to dig deeper to understand the nature of the "complexity" that has marred the heart of Obamacare-the exchange. After all, there are many technologically complex data exchanges that we depend on-airline traffic management, ticketing, loan offers on, the stock exchange, eBay, Paypal...the list goes on.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.