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Pro Bose

Member since October 2012Contact Pro

Pro is a change agent. In the course of having lead digital transformations of full service agencies such as Ogilvy, Saatchi Healthcare, and currently the Cement Bloc, Pro has been instrumental in building the digital business, training and staffing personnel to support it, and developing best in breed digital marketing initiatives for industry leading clients. Pro’s cross vertical experience at Digitas and Ogilvy on Unilever (Dove’s campaign for real beauty), American Express (Members Project), Cisco (Human Network), and others has been the basis for developing innovation models for healthcare marketing. Pro’s key area of strength is the ability to enable shifts in brand and business value proposition to align with strategic customer engagement. He also has extensive experience in productizing agency services and developing performance and risk based pricing models.

Articles by Pro All articles by Pro

  • The Backbone of a Social Brand: People and Their Stories  in Marketing: Health on 08/05/2016

  • Changing Health's Focus From Reactive To Proactive in Marketing: Health on 06/03/2016

    "If health is wealth, where is my wealth manager?"

  • Technology That Walks In The Shoes Of The Patient in Marketing: Health on 03/25/2016

    For over a decade, we've been advising our clients and colleagues to "take a walk in the shoes of your customer" - to understand and empathize with the plight of patients and caregivers, so you can "get into their skin" and know how best to communicate with them.

  • Distilling Complexity To Communicate The Future Of Precision Medicine in Marketing: Health on 03/04/2016

    We are at the cusp of potential breakthroughs in personalized medicine, and there are a range of innovation areas where they are likely to take place. The Personalized Medicine World Conference, which took place in late January in Silicon Valley, identified six major themes that encapsulate this innovation.

  • Engaging And Igniting Via Email In 2016 in Marketing: Health on 02/10/2016

    Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in many ways it's often overused and misused. How can we use email to create deeper customer engagement?

  • The Sociology Of Being A Social Health Brand in Marketing: Health on 01/04/2016

    Why healthcare is uniquely positioned to define social brand engagement.

  • What Makes Content Shareable? in Marketing: Health on 11/06/2015

    Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.

  • Engaging The Elephant: Why Marketing Must Connect With Customer Beliefs  in Marketing: Health on 10/02/2015

    Why do physicians continue to prescribe drugs that they have "experience" with over newer drugs with better clinical profiles? Why is there patient noncompliance in life-threatening disease categories? Why do some parents choose not to vaccinate their children? Why do guidelines for treatment issued across disease conditions always lag behind in-market treatment options?

  • Rethinking Mobile Marketing: Evolving From The Device To The Experience in Marketing: Health on 08/07/2015

    "Marketing" is a terrible word for the business of making connections. And in this age of cyber attacks, "mobile marketing" conjures up horrors of the ever more stealthy, privacy-invading, personal security invasions of the cyber netherworld. Further, any emphasis on activating the great power of individual "targeting" (another word that is better left to the realm of cyber warfare) only enhances this unsettling fear.

  • Why The Future Of Healthcare Will Be Smarter Than The Past in Marketing: Health on 05/04/2015

    Last night, I was at a graduate student class presentation at NYU on the future of media. The focus was on four scenarios around automation, surveillance, semantic web, and the rise of women as global catalysts. Thought-provoking as each scenario was, it got me thinking about the future of healthcare in exactly these terms - the role of automation from treatment decision support to robot-assisted surgery, the activation of remote tracking and monitoring of patient compliance and biometrics, peer-enabled learning and disease management for both physicians and patients, and the role of gender, race, and genetics in screening and treating diseases in the future. These are all central themes that will shape the future of healthcare.

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