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Rajeev Goel

Member since July 2008 Contact Rajeev

  • Co-Founder and CEO PubMatic
  • 444 High St, 4th Floor
  • Palo Alto California
  • 94301 USA

Meet Rajeev at MediaPost Events

  • Rajeev is attending OMMA Global at Advertising Week, September 27, 2010

  • Rajeev is attending OMMA Global at Advertising Week, March 17, 2010

  • Rajeev is attending OMMA Global at Advertising Week, September 21, 2009

Articles by Rajeev All articles by Rajeev

Comments by Rajeev All comments by Rajeev

  • High-Profile Publishers Call For The Demise Of Ad Networks At The Industry's (And Their Own) Peril by Rob Rasko (Online Media Daily on 07/28/2009)

    <p>There are two clear delineations in the market emerging (or perhaps they were always there): guaranteed delivery and non-guaranteed delivery. </p> <p>For some advertising campaigns, guaranteed delivery is required (specific time slots, locations, custom delivery, etc.). For some campaigns, non-guaranteed delivery is adequate. </p> <p>The market is becoming increasingly polarized with dollars flowing into highly customized guaranteed delivery campaigns on the one hand, and audience-based and performance-based non-guaranteed delivery campaigns on the other hand. Ad networks have a key role to play in the non-guaranteed solution space, and will continue to do well as advertisers shift dollars into this buying format.</p>

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