- Advergames Provide Big-Time Brand Boosts For DaimlerChrysler
Online Media Daily, Ross Fadner - Friday, July 30, 2004
Advergames have spurred brand awareness and driven sales for DaimlerChrysler. Jeff Bel ...
- Marketers Reveal Dark Side Of Search, Cast Shadow On Agencies
Online Media Daily, Ross Fadner - Thursday, July 29, 2004
Search engine marketing (SEM) put online media back on the marketing ma ...
- Audience Growth, Repurposing TV Ads to Drive Online Video Spending
Online Media Daily, Ross Fadner - Thursday, July 29, 2004
The rapid growth of broadband penetration is expanding the potential for deliveri ...
- Yahoo!'s Sales Leader Makes Like Cheerleader At Jupiter's Online Pep Rally
Online Media Daily, Ross Fadner - Wednesday, July 28, 2004
Yahoo!'s Chief Sales Officer Wenda Harris Millard delivered a loud rallying c ...
- Agency Biggies Struggle To Define Role In Rapidly Evolving Interactive Market
Online Media Daily, Ross Fadner - Wednesday, July 28, 2004
Interactive agency bigwigs convened Wednesday at Jupiter Media's annual Advertising Forum ...
- iProspect Announces Patent In Response To Overture Product Launch
Online Media Daily, Ross Fadner - Tuesday, July 27, 2004
In direct response to Overture's official launch of its Search Optimizer too ...
- Online Ad Spending Poised to Surpass Magazines, Yellow Pages
Online Media Daily, Ross Fadner - Tuesday, July 27, 2004
New Jupiter Research numbers say that the total advertising spend online wi ...
- Overture Unveils New Search Campaign Optimizer
Online Media Daily, Ross Fadner - Monday, July 26, 2004
Overture Performance Marketing, a unit of Overture Services, Monday unveiled Search Optimize ...
- Market Responds Negatively To Internet Sector's Tepid Q2 Results
Online Media Daily, Ross Fadner - Friday, July 23, 2004
Several major Internet companies announced second-quarter results that under-performed in the ey ...
- RSS Gains Traction as More Publishers Offer Feeds
Online Media Daily, Ross Fadner - Thursday, July 22, 2004
More online publishers are offering RSS feeds, but what does it me ...
- Study Finds Corporations Use Several Spam Filters
Online Media Daily, Ross Fadner - Wednesday, July 21, 2004
A new Return Path study reveals that most corporations employ a varie ...
- Advertising.com Launches Affiliate Network
Online Media Daily, Ross Fadner - Tuesday, July 20, 2004
Advertising.com launched an affiliate network Tuesday, while hinting that it hopes ...
- 24/7 Embraces Dating/Personals Segment
Online Media Daily, Ross Fadner - Tuesday, July 20, 2004
24/7 Real Media signed Date.com and TheKnot.com to its Open AdStream loc ...
- Online Gaming Explosion Creates New Opportunities For Advertisers
Online Media Daily, Ross Fadner - Monday, July 19, 2004
In only a few years, online gaming has grown to an 8 ...
- CNET Launches GameSpot Trax After 18-Month Beta Test
Online Media Daily, Ross Fadner - Monday, July 19, 2004
CNET today brings its GameSpot Trax analytics service to market after ...
- Digitas Acquires Modem In Estimated $200 Million Stock-for-Stock Deal
Online Media Daily, Ross Fadner - Friday, July 16, 2004
Interactive merger mania continued Thursday, as Digitas Inc. announced that it acquir ...
- Study Reveals Brand Effectiveness Of Search, Behaviorally Targeted Ads
Online Media Daily, Ross Fadner - Thursday, July 15, 2004
New research from the Interactive Advertising Bureau and Nielsen//NetRatings finds that sponsor ...
- Symantec Turns Tide Toward Anti-Spam Technologies
Online Media Daily, Ross Fadner - Wednesday, July 14, 2004
Symantec Corp. acquired TurnTide, a network security company known for its spam-routi ...
- Spyware Researcher Issues Critical Report
Online Media Daily, Ross Fadner - Monday, July 12, 2004
Ad-supported software provider 180Solutions allegedly violated the stated policies of two affilia ...
- Gay Marketing Comes of Age
Online Media Daily, Ross Fadner - Monday, July 12, 2004
The "Queer Eye for the Straight Guy" boys are just the ici ...
- Online Traffic Spikes To JohnKerry.com Following Veep Selection
Online Media Daily, Ross Fadner - Wednesday, July 7, 2004
Online traffic surged on JohnKerry.com, as the presumptive Democratic candidate for preside ...
- A Trojan Horse Primer: How To Prevent An Ambush
Online Media Daily, Ross Fadner - Tuesday, July 6, 2004
Spam, phishing attacks, and pesky spyware programs continue to plague the We ...
- Affiliate Marketing: A Better Pay-For-Performance Model Than Search?
Online Media Daily, Ross Fadner - Friday, July 2, 2004
Forget pay-per-click (PPC)--pay-for-performance (PFP) is all marketers want to hear about fr ...
- Email Marketers Must Target To Stand Out
Online Media Daily, Ross Fadner - Friday, July 2, 2004
One-to-one marketing remains a myth because marketers have failed to deploy innovati ...
- Marketers Wary Of FTC Call For Email Bounty Hunters
Online Media Daily, Ross Fadner - Thursday, July 1, 2004
Some email marketers say the Federal Trade Commission's plan to evaluate ...