- Brands Reach Out To Moms, Yet They Feel Dissed
Marketing Daily, Sarah Mahoney - Thursday, April 28, 2011
With Mother's Day a few weeks off, marketers are doing their be ...
- Report: Why 'Healthy Actives' Can't See Your Ads
Marketing Daily, Sarah Mahoney - Wednesday, April 27, 2011
With all the attention that gets lavished on America's obesity epidemic, it ...
- As Marketers Reach Out To Moms, Women Feel Dissed On Their Day
Raw, Sarah Mahoney - Thursday, April 28, 2011
With Mother's Day a few weeks off, marketers are doing their be ...
- Timberland Asks Facebookers For Tree Love
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2011
The company, which has vowed to plant five million trees in t ...
- Report: Why 77 Million "Healthy Actives" Can't See Your Ads
Raw, Sarah Mahoney - Wednesday, April 27, 2011
With all the attention that gets lavished on America's obesity epidemic, it ...
- Timberland Asks Facebookers: Where Is The Tree Love?
Raw, Sarah Mahoney - Tuesday, April 26, 2011
Earth Day may be oh-so-last week, but Timberland isn't giving up ...
- Whole Foods Kicks Off New Ranking For Cleaners
Marketing Daily, Sarah Mahoney - Friday, April 22, 2011
Claiming widespread consumer confusion -- even among its green-elite shoppers -- Who ...
- Q&A: Why Americans Ignore The Food Pyramid
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2011
Melissa Abbott, director of culinary insights for the Hartman Group, says governme ...
- Macy's Kicks Off Mother's Day Facebook Effort
Raw, Sarah Mahoney - Friday, April 22, 2011
Macy's is introducing a "Thank-a-Mom Movement," hoping to get its 1.5 milli ...
- The Marketer's Bookshelf: Look At More, The Kama Sutra Gets An MBA, Killing Giants
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2011
Our reviewer looks at three new books: Look At More by An ...
- Study: Green Gap Is Bigger Than Ever
Marketing Daily, Sarah Mahoney - Tuesday, April 19, 2011
As thousands of companies try to link their marketing messages to Ear ...
- NPD: 60% of Shoppers Cutting Back On Driving
Raw, Sarah Mahoney - Wednesday, April 20, 2011
A new survey from NPD Group reports that 60% of consumers s ...
- Buoyed By Bubbly And Bling, LVMH Sales Get Hotter
Marketing Daily, Sarah Mahoney - Monday, April 18, 2011
Earlier this year, the company formed a strategic alliance with Bulgari, a ...
- Egg Farmers Donate 11 Million Eggs For Easter
Marketing Daily - Breaking News, Sarah Mahoney - Monday, April 18, 2011
Feeding America, a charity that distributes food to 5.7 million hungry America ...
- Study: Green Gap Is Bigger Than Ever
Raw, Sarah Mahoney - Tuesday, April 19, 2011
RadioShack is running an electronics trade-in tied to winning a new eco-friend ...
- Best Buy Is Shrinking Stores, Adding Mobile Units
Marketing Daily, Sarah Mahoney - Friday, April 15, 2011
After suffering weaker sales, Best Buy is thinking small: It says ...
- Buoyed By Bubbly And Bling, LVMH Sales Get Hotter
Raw, Sarah Mahoney - Monday, April 18, 2011
Luxury-lovers are shopping again, with LVMH reporting a 17% jump in revenu ...
- Maytag Is Out To Warm Up Its Image
Marketing Daily, Sarah Mahoney - Thursday, April 14, 2011
Maytag is introducing a new brand campaign that it hopes will wa ...
- Best Buy Is Shrinking Stores; Adding Mobile Units
Raw, Sarah Mahoney - Friday, April 15, 2011
After suffering weaker sales, Best Buy is thinking small: It says ...
- Consumers Spending More To Entertain in Style
Marketing Daily, Sarah Mahoney - Wednesday, April 13, 2011
While the recession took a big bite out of home-décor spending, ...
- Maytag Out To Warm Up Its Image
Raw, Sarah Mahoney - Thursday, April 14, 2011
Maytag is introducing a new brand campaign that it hopes will wa ...
- Deloitte: Consumers Sweating Gas, Food Prices
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2011
The recession may be over, but the majority of consumers -- 5 ...
- Consumers Spending More To Entertain in Style
Raw, Sarah Mahoney - Wednesday, April 13, 2011
While the recession took a big bite out of home-décor spending, ...
- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...
- Deloitte: Consumers Sweating Gas, Food Prices
Raw, Sarah Mahoney - Tuesday, April 12, 2011
The recession may be over, but the majority of consumers--52%--say it doesn ...
- Walmart Unleashes Its "Match It!" Effort
Raw, Sarah Mahoney - Monday, April 11, 2011
A month after re-assuring investors that it would return to its bas ...
- Reports: March Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2011
Kantar Retail says March sales rose 2.5%, compared to 4.4% in t ...
- Walgreens To Shoppers: Take A Walk
Marketing Daily, Sarah Mahoney - Wednesday, April 6, 2011
Consumers sign up and then log in their steps on Walgreens' dedicat ...
- Bunny Bonanza: Consumers Up Their Easter Spend
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2011
Whether it's due to a very late Easter or a jelly bean-hung ...
- March Sales Stronger Than Expected
Raw, Sarah Mahoney - Thursday, April 7, 2011
What with rising gas prices and a late Easter holiday, shoppers h ...