- Mother's Day Spending Up, Macaroni Necklaces Rule
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Among the findings: More than 14% -- the highest percentage in t ...
- Brand Roadtest: Keen Sends Socks On Pacific Crest Trail
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Keen, already known for its products for outdoor enthusiasts, is pushing i ...
- Sports Authority Names Okimoto New CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Sports Authority has appointed Paul M. Okimoto, previously with Radio Shack, ...
- From Bears To NFL Draft, Pandora's Mother's Day Play
Marketing Daily, Sarah Mahoney - Monday, April 29, 2013
In an effort to ensure it gets as much of the $18 ...
- At Amazon, Sales Gain; Profits Fall
Marketing Daily, Sarah Mahoney - Friday, April 26, 2013
Amazon says its first-quarter sales climbed 22% to $16.07 billion, compared wi ...
- JCP Lines Up $1.75 Billion Loan
Marketing Daily, Sarah Mahoney - Monday, April 29, 2013
Beleaguered J. C. Penney Co. is calling in the credit cavalry, a ...
- Retailers Focus On Digital, Not Global, Expansion
Marketing Daily, Sarah Mahoney - Friday, April 26, 2013
The drop is most notable in Asian expansion efforts, as retailers foc ...
- Swatch, Seiko Celebrate Big At Baselworld
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2013
While much of the marketing world may be buzzing about Apple's loomi ...
- ProFlowers Gives $45,000 to 'Most Valuable Moms'
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
With florists everywhere gearing up for the seasonal Mother's Day stampede, onli ...
- Walmart To Superman Fans: Put On Your Capes
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
In addition to building traffic with ticket sales, Walmart is also hopi ...
- Wrangler Drafts Brees For New Ads
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
Wrangler says it has signed New Orleans Saints quarterback Drew Brees ...
- Mobile's Elite: Younger, Richer Than Marketers Realize
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2013
"When you look at the data as a whole," Forrester analyst Melis ...
- Macy's Claims First All-American Crowd-Sourced Ads
Marketing Daily, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- Creative Director Krakoff Leaving Coach
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2013
Coach Inc. says Reed Krakoff, president and executive creative director, is n ...
- Creative Director Krakoff Leaving Coach
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
Coach Inc. says Reed Krakoff, president and executive creative director, is n ...
- New Mattress Chain Depends On Tablets
Marketing Daily, Sarah Mahoney - Monday, April 22, 2013
"You're not accosted by a salesperson the minute you walk in," sa ...
- Macy's Claims First All-American Crowdsourced Ads
MediaDailyNews, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- Boston Accent: Brands Should Speak, But Softly
Marketing Daily, Sarah Mahoney - Sunday, April 21, 2013
As Boston residents settle back into their daily routines, a handful ...
- RadioShack Nabs Warren As CMO
Marketing Daily, Sarah Mahoney - Friday, April 19, 2013
RadioShack says it has hired Jennifer Warren as SVP/CMO, to lead a ...
- RadioShack Nabs Warren As CMO
MediaDailyNews, Sarah Mahoney - Friday, April 19, 2013
RadioShack says it has hired Jennifer Warren as SVP/CMO, to lead a ...
- Comeback Trail: Gap Outlines New Digital Strategies
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2013
That includes efforts to franchise Old Navy stores in international markets, addi ...
- Whole Foods Market Offers Banana Holiday
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2013
As part of its monthlong Earth Day Celebration, Whole Foods Market ...
- In Food Shopping, Brands Are Big Losers
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
This marks the third straight year of declines for national brands. A ...
- Men Turn To Splashy Socks And Undies
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
While men spent a little more on clothes last year, with doll ...
- Choppy Channels: Consumers Think M-Commerce Stinks
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2013
When it comes to smooth, cross-channel selling, retailers have a lot ...
- Cotton Inc. Taps Hayden Panettiere In New Campaign
Marketing Daily, Sarah Mahoney - Monday, April 15, 2013
The 23-year-old -- currently starring as bratty, brilliant country star Juliette Barn ...
- Start Your Mowers: Lowe's Lawn Evangelism
Marketing Daily, Sarah Mahoney - Saturday, April 13, 2013
While seasonal promotions are a given, retailers' spring fever seems a litt ...
- Channel Impact: Mobile Vs. Video Vs. In-store
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2013
While consumers are getting more purchasing information across more channels than eve ...
- Target Re-Bags Earth Day
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2013
Target Corp. says it will celebrate Earth Day by handing out 1 ...
- Reebok Dumps Rapper Rick Ross
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2013
A week after women's rights groups announced plans to protest Reebok's relationsh ...