STEPHANIE AZZARONE

Stephanie Azzarone is founder and president of Child's Play Communications and editor and publisher of the newsletter "Marketing Communications:Moms" and the blog "Mom Market Trends." Follow her on Twitter at ChildsPlayComm.

  • BlogHer: 10 Years Later
    In late July, I attended the 10th anniversary celebration of BlogHer, the ...
  • Putting It All In Perspective
    I've been attending mom blogger conferences for years-this summer will be my ...
  • Do Moms Make Better Entrepreneurs?
    If necessity is indeed the "mother of invention," then moms are increasingly ...
  • Women Rule The (Social Media) World!
    On Monday and Tuesday, I attended the 2014 Sandbox Summit, a wonderful ...
  • The Way To Her Heart, And Purse, Is Through Her Smartphone
    Recently, BabyCenter hosted its annual Insights Series to reveal the findings from ...
  • Getting Mom Friendly At CES
    The Consumer Electronics Show in Las Vegas each January is always a ...
  • A Look Back At 2013
    As we speed toward the end of one year and the start ...
  • Are Blogger Moms 'Measuring' Up?
    We started working with mom bloggers nearly eight years ago, at a ...
  • Are Dads The New Moms?
    Back in June, I posted an Engage:Moms article citing a survey we ...
  • The Changing World Of Moms
    I'm a big believer in research and hard numbers as legitimate indicators ...
  • Are Dads The 'New Black'?
    Just as navy (then pink, then who knows what) became "the new ...
  • What Does She Really Want This Mother's Day? Not What You'd Expect!
    Who needs expensive gifts? The No. 1 present moms want for Mother's ...
  • Smartphones Rule
    Moms are connected these days, and there's no question that cell phones ...
  • Fitness Marketers, Reach Out On Social Media
    Whether they're working in or out of their homes, moms are busy. ...
  • 2013: The End Of The Mommy Blogger?
    December editorials are traditionally packed with predictions for the following year and, ...
  • Sleigh Bells Ring, Moms Are Listening
    If things go as predicted, this year's holiday season will be a ...
  • How Moms are Using Social Media RIGHT NOW
    Moms love Facebook -- but they trust blogs. And 92% of moms ...
  • Hey, Mom, It's Back-to-School Buying Time
    It's back-to-school time yet again, and moms across the U.S. are planning ...
  • Making The Best Of BlogHer
    For those who market to moms - and those who want to ...
  • What Do Mothers Really Want For Mother's Day?
    Candy and flower sellers, beware. What you offer is not what moms ...
  • To Interest Moms, Try Pinterest
    TechCrunch recently crowned Pinterest 2011's "Best New Start Up," and in February ...
  • Make Room For Daddy
    While moms, without question, remain the major decision makers when it comes ...
  • Moms, Tech And CES
    Thirty-nine percent of women begin using technology more when they become moms, ...
  • Moms, Blogs And What The New Year Will Bring
    It's been the year of the mommy blogger, as companies of all ...
  • Moms And The Zero Moment Of Truth
    Moms, perhaps the most discerning of consumers, are shopping differently, according to ...
  • Marketing And The Single Mom
    A generation or two ago, the single mom -- whether divorced or ...
  • New Survey: Moms, Brands And Twitter
    How are moms using Twitter? Earlier this month, we asked that question ...
  • Pay Me, Why Don't You
    Bloggers who regularly provide visibility for a client's brand for free should ...
  • Smartphone Samurai
    The Baby Center report noted that after a woman becomes a mom, ...
  • Brand Loyalty, Moms And The Web
    We talked to moms after reviewing the Consumer Insights results and found ...