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Stephanie Azzarone

Member since September 2006 Contact Stephanie

Meet Stephanie at MediaPost Events

  • Stephanie is attending OMMA Global at Advertising Week, September 21, 2009

Articles by Stephanie All articles by Stephanie

  • BlogHer: 10 Years Later in Engage:Moms on 08/12/2014

    In late July, I attended the 10th anniversary celebration of BlogHer, the world's largest conference for female bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back stories, their passion, their pursuit of truth for a broad diversity of constituencies, their inclusion of topics ranging from parenting to mental illness to autism to politics to technology. Some have chosen to make a difference with their blogs, others simply to make money. The best balance both.

  • Putting It All In Perspective in Engage:Moms on 05/28/2014

    I've been attending mom blogger conferences for years-this summer will be my seventh BlogHer event. Yet this month was the first time I had the opportunity to turn out for the Mom 2.0 Summit, which took place in Atlanta. Staff members who had gone in the past highly recommended it, and finally, this year, I had no scheduling conflicts.

  • Do Moms Make Better Entrepreneurs? in Engage:Moms on 04/23/2014

    If necessity is indeed the "mother of invention," then moms are increasingly finding it necessary to not only invent products to make the world go 'round, but to build their own businesses around them.

  • Women Rule The (Social Media) World! in Engage:Moms on 03/26/2014

    On Monday and Tuesday, I attended the 2014 Sandbox Summit, a wonderful meeting about the convergence of technology and education. One of the speakers from BuzzFeed mentioned that women share BuzzFeed information four times as much as men.

  • The Way To Her Heart, And Purse, Is Through Her Smartphone in Engage:Moms on 02/26/2014

    Recently, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. Since 83% of new moms are Millennials - women 18-34 - the report is worth sharing. The key takeaway for marketers: The best way to reach and connect with Millennial Moms is via their smartphones.

  • Getting Mom Friendly At CES in Engage:Moms on 01/29/2014

    The Consumer Electronics Show in Las Vegas each January is always a trip - in more ways than one. My favorite stop is always MommyTech, for its annual conference on innovations and trends in family-friendly technology and the opportunity to visit exhibitors that understand the importance of mom as a target audience. Following are some highlights from MommyTech and elsewhere at the show:

  • A Look Back At 2013 in Engage:Moms on 12/26/2013

    As we speed toward the end of one year and the start of yet another, here's a quick look back at some standout 2013 mom-related trends.

  • Are Blogger Moms 'Measuring' Up? in Engage:Moms on 11/22/2013

    We started working with mom bloggers nearly eight years ago, at a time when hardly anyone knew who or what they were and persuading brands to trust this new and mysterious form of media was a lengthy, painful and, for a long time, unsuccessful experience.

  • Are Dads The New Moms? in Engage:Moms on 10/23/2013

    Back in June, I posted an Engage:Moms article citing a survey we had done about dads' role in household purchasing decisions. Based on our long-term experience with moms, we strongly felt that the sudden big buzz about dads' involvement was significantly overstated - more aspirational than actual - and that part of the misperception resulted from the fact that the bulk of feedback for existing research was coming from dad alone - without mom's input. We stated clearly at the time that our survey was very limited - reflecting responses from only 200 moms - and that a broader study was necessary to support those findings.

  • The Changing World Of Moms in Engage:Moms on 07/24/2013

    I'm a big believer in research and hard numbers as legitimate indicators of trends. Recently, I've been reflecting on how demographic studies have identified so many changes in the world of moms since my company began marketing to them exclusively 25 years ago.

Comments by Stephanie All comments by Stephanie

  • BlogHer: 10 Years Later by Stephanie Azzarone (Engage:Moms on 08/12/2014)

    Thanks, Lauri. BlogHer is always a memorable experience!

  • Women Rule The (Social Media) World! by Stephanie Azzarone (Engage:Moms on 03/26/2014)

    Ted, you're absolutely right. Just imagine what would happen if moms and all women everywhere boycotted social media!

  • Women Rule The (Social Media) World! by Stephanie Azzarone (Engage:Moms on 03/26/2014)

    Thanks for sending this link, Kadi. What a brilliant idea -- makeup-free selfies to raise money for cancer awareness.

  • Are Dads The New Moms? by Stephanie Azzarone (Engage:Moms on 10/23/2013)

    First, apologies to all for the delay in responding -- too much travel in the past week, too little time to catch up. Clint, we are well aware of the number of single moms, and have noted that in previous blogs. This survey was specifically to understand how couples deal with household purchasing decisions. Julie, thanks for your comment. I agree, it's definitely worth keeping an eye on where dad might be going in the future. As a mom, I'm HOPEFUL that dad will become more involved. Juan and Maruchi, sorry, but the full survey is only available to our clients and M2Moms attendees. Ron: Actually, I raised those very points during my M2Moms presentation -- that dads are becoming more social, more vocal, and therefore having an impact on marketers, and I also cited both the Huggies example and Dads 2.0. At Child's Play Communications, we actually began working with dad bloggers a good 5 years ago, via our Digital Dads program. Back then, we had about 20 members; now we have hundreds. Thanks, everyone, or your comments.

  • Are Dads The 'New Black'? by Stephanie Azzarone (Engage:Moms on 06/26/2013)

    Thanks for your comment, Alan. Just to be clear: This post states up front that it is based on a “small, preliminary survey” and that, as you point out, we ourselves feel that more extensive research needs to be done. If you take a closer look at the last few graphs, you’ll understand that we are not in any way suggesting that marketers ignore dads (and in fact we have long had a program in place to help them reach dads). To the contrary: We are stressing the importance of understanding dads’ real role and not jumping on the bandwagon for the wrong reasons.

  • Are Dads The 'New Black'? by Stephanie Azzarone (Engage:Moms on 06/26/2013)

    Legitimate comment re influence, Nick. Unfortunately, unless a budget is significant, marketers may have to choose to limit their spending to the major decision maker, rather than just the influencer, and it's good to know which is which.

  • Are Dads The 'New Black'? by Stephanie Azzarone (Engage:Moms on 06/26/2013)

    Thanks, Amy. We certainly HOPE that dads are more involved -- if they are, all credit to them from this mom and others. The end goal for all of us in marketing is to really understand what, specifically, dads are involved in, to what extent, and how that impacts family purchasing decisions.

  • Are Dads The 'New Black'? by Stephanie Azzarone (Engage:Moms on 06/26/2013)

    Thank you, Ted -- nice to hear I'm not alone in this!

  • To Interest Moms, Try Pinterest by Stephanie Azzarone (Engage:Moms on 03/28/2012)

    Thanks, Patti. It's extraordinary to me how the platforms through which moms share information have expanded and evolved in the 20+ years Child's Play has been targeting the mom market. The challenge for everyone -- brands and agencies alike -- is keeping up!

  • To Interest Moms, Try Pinterest by Stephanie Azzarone (Engage:Moms on 03/28/2012)

    Good point, Robert. It will be interesting to see how much futher we all go in the future in the sharing of rich media.

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