• 4 Marketing-to-Moms Tactics For 2017
    There has been a lot of debate around the death of the mom blogger. Regardless of which side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message.
  • Chatbots Are Revolutionizing The Way You Re-engage Moms
    Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016's gift to marketers looking to enhance customer experience in a personalized and relevant way.
  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing
    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.
  • Moms Prefer Goals To Resolutions
    It's the dawn of a New Year. And it's that time of year when people start to think about New Year's resolutions. Well, maybe not everyone!
  • A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children
    While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping - college shopping. Yes, it's that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours.
  • How Data Science Enhances Your Mom Buyer Personas
    Brands need to have an intimate knowledge of their consumers to reach and connect with today's consumers. Buyer personas have been a way to help marketers humanize their target customers for decades. While these archetypes may have a traditional feel to them, enhancing consumer profiles with data-driven insights brings a new life to them.
  • Want To See What's Next? Look To Future Moms
    I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to "get" me and my needs more often than not.
  • Mom's Mindset This Holiday Shopping Season
    Let's be clear, this holiday shopping season still has the "hangover" effect of the election to endure. In a survey that we fielded two days after the Presidential Election, over 45% of moms indicated that the results of this election put the U.S. on the wrong path for the future, and 15% of moms surveyed said that they would spend less this holiday shopping season as a result of Trump's win.
  • Moms Dish Up Thoughts On Black Friday And Cyber Monday
    As we approach Thanksgiving week, I'm gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door before sunrise with holiday gift list in hand to shop for my family, friends and team. I knock out the rest of the list on Cyber Monday. I'm calling myself a hybrid shopper, and you'll read why below.
  • Identifying And Understanding The Mom Cultures Within Your Audience
    We live in a content world driven by the attention economy.
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