• Mom's 'Backup Brain' - Why Smartphones Are Smart Media
    You just left the house, you're in your car, and you're halfway down the block when you realize you left your wallet on the kitchen table. Do you turn the car around and go back? Now imagine that instead of your wallet, you've left your smartphone. Are your tires squealing as you make that U-turn?
  • Dads Are Getting Schooled
    It's that time of year and parents are all in the midst of settling into new back-to-school routines. I recently interviewed Tim Sullivan, President of School Family Media. School Family Media was founded 15 years ago and works with PTAs and PTOs helping parents connect with schools and teachers in grades K through 8.
  • Are You Really Connecting With The Connected?
    As marketers evaluate our ever-evolving leisure-time environment, the critical role played by Millennial Moms cannot be overstated. Not only do they represent an audience of influential customers with expanding economic power today, they are also responsible for teaching content consumption behaviors to next generation audiences, their kids. According to our research, these moms are using new tools to connect, communicate and consume content and their kids are watching and modeling these new media behaviors.
  • 5 Tips For Building Deeper Relationships With Customers
    With the back-to-school rush complete, you have a few weeks to take a breath before the madness of the holiday season begins. September is a great time to look at your overall marketing to mom strategies and see where you are finding success and where you might want to put in a little more effort as we head into the very important Q4.
  • The 1-2-3's Of Mom Engagement
    In the spirit of the back-to-school season, let's open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion on products and services every year. The global baby care market is expected to exceed $66 billion in U.S. dollars by 2017, with close to 4 million babies born in the U.S. each year.
  • Maybe It's Time To Market To The Family?
    If it says "mom," is it a turnoff? Have we gotten to the point where marketing to "mom" works against us? Does "moms love this!" fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?
  • BlogHer: 10 Years Later
    In late July, I attended the 10th anniversary celebration of BlogHer, the world's largest conference for female bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back stories, their passion, their pursuit of truth for a broad diversity of constituencies, their inclusion of topics ranging from parenting to mental illness to autism to politics to technology. Some have chosen to make a difference with their blogs, others ...
  • Spoiler Alert: Millennials Watch TV Shows - Just Not On TV
    Everyone's getting excited for the Fall TV Season, but is that really what we should be calling it? These days, a better term might be the Fall Screen Season or the Fall Entertainment Season. Or the Fall Cross-Platform Media-Mashup Season.
  • How To Get Your Brand On Mom's Sh*t List

    The voice of Mom is powerful. It’s something that brands are desperate to attract and at the same time, it’s one thing that brands fear the most. The motivated voice of one mom can mobilize a movement against a brand, having real impact right where it hurts – online and at the shelf. 

    We all remember what happened to Pampers Dry Max diapers. A mom loyal to Pampers Cruisers was taken by surprise when she discovered structural changes to the diapers. Well, her baby developed diaper rash. She called Procter & Gamble out on it and received an ...

  • 3 Ways To Find The Best Blogger For Your Brand
    If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You might be, as blogger Janie Emaus calls it, "BlogHerized"- a mind-boggling state of sorting through the Who, Where, Why and When of What you experienced at the conference. You met some amazing bloggers, but how do you begin finding those blogs that will be the best partners for your brand?
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