• The Erosion Of Trust And What It Means For Brands
    There is no escaping the term "fake news" these days. All you have to do is scroll through your news feed and the term appears on a regular basis. This, coupled with some of the scandals that have been plaguing corporations recently such as Volkswagen faking emissions tests and the makers of the EpiPen increasing its cost by 400%, has had an impact on consumer trust. And it isn't a positive one.
  • 5 Ways Mom Consumer Communities Help Grow Your Bottom Line
    There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are boundless. Technology's rapid growth birthed a new wave of advancement. Everything from our dog's collar to our refrigerator is "smart" and while technology continues to advance, it begs the question, "Are brands any smarter in the way they are growing their bottom line?" The truth might hurt some.
  • Moms Divided: What The Women's Marches Can Highlight for Brands
    By many accounts, the Women's Marches held last Saturday in Washington, D.C., and around the country were a success. It is estimated that well over 1 million people participated in the marches in the U.S. alone. There were, of course, "sister marches" in many cities around the world.
  • 4 Marketing-to-Moms Tactics For 2017
    There has been a lot of debate around the death of the mom blogger. Regardless of which side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message.
  • Chatbots Are Revolutionizing The Way You Re-engage Moms
    Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016's gift to marketers looking to enhance customer experience in a personalized and relevant way.
  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing
    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.
  • Moms Prefer Goals To Resolutions
    It's the dawn of a New Year. And it's that time of year when people start to think about New Year's resolutions. Well, maybe not everyone!
  • A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children
    While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping - college shopping. Yes, it's that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours.
  • How Data Science Enhances Your Mom Buyer Personas
    Brands need to have an intimate knowledge of their consumers to reach and connect with today's consumers. Buyer personas have been a way to help marketers humanize their target customers for decades. While these archetypes may have a traditional feel to them, enhancing consumer profiles with data-driven insights brings a new life to them.
  • Want To See What's Next? Look To Future Moms
    I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to "get" me and my needs more often than not.
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