• Creating The Perfect Partnership
    Creating the perfect partnership - whether with another company or with a non-profit organization - can be key to strengthening your relationship with moms and grow your overall business. But in order for this partnership to truly be a win-win for all involved, you need to find the perfect fit for your brand. Here are some tips for you to consider on your road to collaboration:
  • The International Business Of Marketing To Moms
    The World Wide Web has created myriad opportunities for business from ecommerce to global insights within a keyboard's distance. The business of marketing to moms has been untouched by the ability to share ideas and relationships. I'm often asked about the world of moms and marketing outside U.S. borders, especially if companies are contemplating an expansion into other countries.
  • An International Love Story: Mobile And The Millennial Mom
    With Valentine's Day right around the corner, it's only fitting to talk about a passionate love affair happening around the world: the relationship between Millennial moms and their smartphones.
  • What Brings Shopping App-iness To Today's Moms?
    Moms love shopping apps. In fact they are the fastest growing things in mobile. Relevancy and usefulness are propelling this demand to go well beyond just savings features. Flurry Analytics found the shopping category increased last year by 220% on Android alone. In fact, the smarter that retailers become about helping today's shopper, the more attached she will become. Her smartphone is quickly becoming her everyday shopping assistant.
  • Forward Passing Passions
    Americans' passion for sports will be on display this Super Bowl Sunday as families around the country gather around screens of all kinds to watch the Seahawks take on the Pats. These family viewing sessions go a long way towards developing the next generation of sports fans.
  • Making Content Work
    Yes, when it comes to marketing, content is king. When it comes to marketing to moms, content is King Kong. But, you don't have to be a professional writer or content creator in order to benefit from the success of content marketing efforts. Here are some things I believe make content work for today's moms along with a quick tip for what you can do now to enhance your brand's content marketing efforts.
  • Will Moms Shed Social Media Weight in the New Year?
    Lose weight. Get organized. Spend less, save more. In 2015, will moms also resolve to trim the amount of time they spend on social media?
  • Moms And Money: A Complicated Relationship
    What's your New Year's resolution? I have a few: Get to the gym more often, read more books, and spend less money. Wish me luck.
  • Get Creative With Your Millennial Grocery Shopper
    Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population and will have more than $200 billion in spending power by 2017 according to Advertising Age. So how can you tap into these adventure seeking, tech-savvy, always-on social media maven's wallets? Particularly when Millennials are moving away from the traditional grocery chains their parents shop in and opting towards specialty, mass retailer, club and convenience stores, as reported by Barkely.
  • The Froot Loops Negotiation
    Why "triple threat" shopping environments are valuable learning spaces.
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