Make Room For Daddy
Posted by Stephanie Azzarone on Feb 22, 6:25 AM
While moms, without question, remain the major decision makers when it comes to household purchases, dads are becoming more involved in the process than in the past.
» 0 Comments
Celebrity Moms: Useful Marketing Tool Or Too Perfect To Relate?
Posted by Payal Berning on Feb 17, 9:56 AM
Moms value the opinions of other moms because they all face the same types of experiences-the good, the bad and the very messy. Marketers employ the use of celebrities for many products, especially those directed at moms and her family. It made us wonder about how celebrity moms are perceived and valued by real moms. Are moms becoming de-sensitized to the portrayal of celebrity moms in the media, or do they welcome it? We turned to our global community of moms in the Moms Human Experience Center to if celebrity moms are welcomed into the "real moms" world.
» 0 Comments
Sex And The Social Mom
Posted by Maryanne Conlin on Feb 15, 7:59 AM
It is heartening to hear that on one day of the year, moms aren't under the covers snuggling with their smartphones. Over three-quarters of moms in a Valentine's Day study conducted by Socialmoms.com chose to give up Facebook over sex.
» 0 Comments
A Guide To Pinterest And Moms
Posted by Lolita Carrico on Feb 10, 10:07 AM
Last week, some colleagues and I were discussing the research released about Pinterest and its staggering impact on retailers: Pinterest - which technically is still in closed, invitation-only beta -- drives more sales to retailers than YouTube, Google + and LinkedIn combined and is nearly equal to Twitter's referral traffic.
» 5 Comments
Getting The 'Single Mom' Conversation Right
Posted by Patti Minglin on Feb 8, 7:24 AM
There was a recent article on ParentSociety.com that highlighted the things you should never say to a single parent, which included such gems as "I'm envious of your 'alone time.'" It isn't just people who get the single-parent conversation wrong; marketers have long been driven by the single-mom myths often depicting her as a frazzled woman who is overwhelmed with juggling kids, work, and romance and who often feels as if she is alienated from the rest of the "mom" crowd. But, according to a Women at NBCU study, 92% of single moms feel they have more social acceptance than ...
» 2 Comments
Stop Calling Us 'Mommy' Bloggers
Posted by Maria Bailey on Feb 3, 5:47 AM
I have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However, I am also a podcaster, a radio talk show host, columnist, author and business owner.
» 2 Comments
How-To Guide For The Fair Treatment Of 'Mommy Bloggers'
Posted by Holly Pavlika on Feb 1, 8:01 AM
Today's social media moms, a/k/a "mommy bloggers," are entrepreneurs, inventors, marketing managers, event planners and more, which is why I hate to call them mere bloggers. The power of their voice, social reach and influence is something brand managers have learned can make or break their brand if not handled properly. That said, for the purposes of the piece we'll call them mommy bloggers so as not to confuse them with other social media moms who use social media for a plethora of other reasons.
» 2 Comments
Giving Busy Moms the Luxury of Time
Posted by Sara Arnell on Jan 27, 6:41 AM
Want to get something done? Ask a busy mom. This woman is a powerhouse. She works long and hard and gets very little time for herself. Often in addition to holding down a job, this woman tackles her household's food and grocery shopping, monthly budget, family financial and banking decisions, child care and generally keeping the house in order. She cherishes those rare moments of "me" time and knows how to make the most of them.
» 4 Comments
Moms, Tech And CES
Posted by Stephanie Azzarone on Jan 25, 10:52 AM
Thirty-nine percent of women begin using technology more when they become moms, and women's tech purchase criteria change when they have a child, according to a BabyCenter study. Nearly half of women - 49% -- said they were interested in technology that "empowered them to be a good mom."
» 0 Comments
A New Year Of Balance
Posted by Payal Berning on Jan 20, 9:52 AM
With the start of a new year comes the pledge of resolutions. Working closely with a group of moms, I was intrigued by the comments from my co-worker, a mother of two, about her fresh outlook for 2012.
» 0 Comments
|
|
|
Join Join over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »-
-
Follow Follow MediaPost News on LinkedIn Today
|
|
▾
RSS
Email
Print
RSS FEEDS
