It's hard to believe we are nearing the end of Q2, but here we are-half-way through our year and finding ourselves evaluating the goals we had set for 2013. How are things going for you? As you begin to look at your marketing-to-mom goals and strategies, here are some of the top reasons your brand may not be connecting with Mom and some possible ways your company may be able to overcome the challenge in the second half of this year.» 0 Comments
Be RealPosted by Katie Petrillo on May 17, 10:21 AM
Moms are an important demographic to almost every marketer. In the past 10 years, moms have been interacting with brands in ways they never have before. Indeed, in this day and age of social media, moms want to form connections - with other moms, brands, and products. Yet, not all brands are living up to moms' expectations. According to an Insights in Marketing survey, only 31% of moms feel that brands effectively market to women.» 0 Comments
At a recent conference on email marketing in Florida, Amazon's Donald Parsons spoke about the importance of conversation in email marketing, as in talk about something the recipient wants to discuss. He gave an example of how he and his friends would spend hours talking about their hometown Boston Red Sox, but the conversation would be much shorter should, say, the Yankees come up.» 2 Comments
We don't need research to tell us social media has exploded. From social music, games, and TV, to shopping and fitness regimens, we're now sharing everything. 73% of the population is on Facebook. 77% is on YouTube. 83% of Pinterest users are pinning once a week or more. But what I find remarkable is how much more intensely moms use social media than everybody else.» 1 Comments
Who needs expensive gifts? The No. 1 present moms want for Mother's Day 2013 is something handmade from their child. But the second most-wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself.» 1 Comments
Companies, organizations and brands everywhere are looking for influencers. These influencers are typically a reflection of their target audience or a niche the brand wants to expand their reach and they will be leveraged for market research, ideation and the creation of content or the amplification of a brand's content. Everywhere you look there is the search for influencers.» 2 Comments
May is the month for Moms. Between Mother's Day and National Mom's Nite Out, www.momsniteout.com, there's a lot of celebrating around motherhood. As marketers join in the celebration to connect with moms, I thought it would fun to take a look at some of the brands that are executing interesting marketing campaigns around mothers and where the opportunities are for companies who still want to jump into May with moms.» 1 Comments
Next month, mothers in more than 80 countries around the world will be celebrated, and consumers in all of these markets will be in search of the right way to express their appreciation for mom. Pioneering brands and companies have a great deal to gain by facilitating that effort. In its 99-year history as an official holiday, Mother's Day has grown to become the fourth most lucrative holiday in the United States, with consumers spending $152 per person on mom, according to the NRF.» 0 Comments
As marketers, we want to make sure moms can access our products and services when and where they want - from whatever device they want. A recent study found that tablets are the device of choice, with 22% of moms owning a tablet compared to just 16% of the general population.» 2 Comments
Despite the irony that this post lacks graphic content, I'm hooked on the rightness of including visuals as a big part of any content marketing strategy. My fellow MediaPost contributor summed it up: The future of the social Web is all about pictures!» 1 Comments
