• 2014: The Tipping Point For Mobile
    We've known for years that a reliable way for marketers to reach moms is through their portable devices. But I think history is going to look back on 2014 as the real tipping point for mobile marketing. This was the year when mobile became more than a valuable tool in your kit - it became the single most important medium for engaging with moms. From this point on, if your message isn't mobile, Mom's probably going to miss it.
  • 2014 Retrospective On Marketing-to-Mom Research
    Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. Herein is a year in review of 2014's most interesting research and insights into today's mom.
  • Making Millennial Moms Merry
    For those who market to moms, 'tis the season to be jolly. After all, when it comes to holiday plans - from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there - moms, by far, remain in charge.
  • Are Moms Saying No To Black Friday?
    Is waking up at 4 a.m. on the Friday after Thanksgiving really becoming a thing of the past? As one of the biggest shopping days of the year approaches, stories are once again making headlines on whether Black Friday, the uniquely American phenomenon of fabulous deals and frenzied buying, is dead. With Black Friday-level prices showing up earlier and earlier (my inbox agrees), Thanksgiving Day store hours pulling shoppers in the doors and online shopping taking its share, the impact of this one-day event is definitely changing.
  • Ways Millennial Moms Are Using Their Smartphones Smarter Than You
    The other day, I was standing in line at Target when this child in line caught my eye - or rather, my ear. He was going bananas - yelling, screaming, grabbing just about everything in sight and heaving it to the floor. Meanwhile, his young Mom couldn't be bothered. Instead of paying attention to the needs of her child, she had her eyes fixated on the screen of her new iPhone6, no doubt checking out how many of her fellow Millennials decided on Pumpkin Spice Lattes that morning. Or was she?
  • Moms Are On The Move ... But Health And Fitness Trackers Aren't Keeping Up
    For a lot of working moms, just getting through the day can feel like running a marathon. And as any marathon runner will tell you, if you're not making health and fitness a priority in your life, you're never going to make it to the finish line.
  • Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies?
    Many brands recognize the purchasing power of the female demographic and seek to target women as their primary consumer, for anything from consumer package goods and household appliances to automobiles, financial services and luxury vacations. However, brands that don't take into account the below marketing misconceptions when targeting women in a rapidly evolving social media environment, are missing a real opportunity to gain positive awareness and build brand loyalty.
  • The Auto Industry's Missed Opportunity: Female Consumers
    Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of "Ask Patty," an automotive expert who lives and breathes the automotive space every day.
  • Where Is The Relief For The Busier-than-ever Mom?
    In my 20 years of marketing to moms, one observation has always been there: Moms are busy. But it's not an insight, and the solution isn't "let's play up how convenient the product is!"
  • When Moms Defer To Digital Dads
    We tend to think of moms as children's first teachers, their guides as they learn about and explore the world. But as digital technology becomes a greater part of kids' everyday lives, are mothers the ones shepherding them online to engage in interactive experiences? When looking at the media and technology co-consumption behaviors of moms and dads with their children, interesting patterns emerge.
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