• 5 Pieces Of Advice For Marketers Looking To Reach Moms
    In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a big disconnect between brands and the advertising they create to trying to reach moms. Because I was not only a female creative director but also a parent working for a social media company, my boss asked me to start blogging about marketing to moms through social. The timing was perfect as social media was about to explode. Fast-forward to today, and ...
  • Being Authentic To Millennial Moms
    While writing this, I'm reminded of Seth Godin's words, "The truth is elusive. No one knows the whole truth about anything. We certainly don't know the truth about the things we buy and recommend and use. What we do know (and what we talk about) is our story. Our story about why we use, recommend, or are loyal to you and your products. Our story about the origin and the impact and the utility of what we buy." It's no secret the big millennial buzzword these days is authenticity. The industry constantly shouts at marketers that you've got "be real" ...
  • Millennial Mom Vs. Established Mom, Compare And Contrast
    Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
  • How Influencers Are Helping Brands Win On Periscope
    It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework and other projects. She's getting lots of "hearts" (Periscope's equivalent of a real-time "like") as she talks about the robot.
  • 5 Mistakes To Avoid When Working With Millennial Mom Influencers
    2016 marketing plans are in full swing and savvy marketers are using millennial mom influencers as an integral part of these plans. But are they using the right moms who are the best fit for the brand and specific programs? Here are five common mistakes, along with ways to avoid them and make the most of mom influencer marketing programs.
  • New Millennial Moms Craving Healthier Options At The Supermarket
    Nearly everyone associates cravings with pregnant women. And you'd be right, but we're not talking about wanting pickles and ice cream at 3 a.m. We're referring to a first-time mom's deep craving for information.
  • Expect More From Moms In Newer Social Channels
    I reached out to Shareablee, the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. They are the official social media analytics partner of comScore and measure a census of global properties to collect brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube. So who better to turn to for interesting data points and thoughts on the most successful brands of 2015 on social?
  • 2016: The Year Of The Social Mom Influencer
    As 2015 winds down and the New Year is almost here, it's time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here are a few top-level thoughts for what's new, what's hot, and what's "so 2015".
  • A Look Back At 2015, And A Peek At The Year To Come
    For marketers, 2015 has been a year of evolution-of media habits, smartphone usage, online content, and generational focus. Moms, as usual, are at the forefront of these changes, since they tend to lead online trends and control the family's finances. To help make sense of it all, we've pulled together our top five observations from 2015 and summarized our recommendations for marketers in the year to come.
  • Buyer Bullseye: Why Millennial Moms Are Still A Top Target For Marketers
    Millennial moms are among the most sought after consumer groups, holding an estimated $3.1 trillion in spending power and accounting for 77% of the purchase decisions within the household in general, according to eMarketer. They're also more digitally savvy than marketers might realize, as evidenced by Hallmark's recent targeted holiday campaign that sponsors a branded geo-filter on Snapchat, a platform where Millennial moms are actually among the highest-growth audiences.
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