Little People, Big Decisions
When we were getting ready to adopt our little girl, I thought I was prepared for the inevitable life disruptions: sleep deprivation, diaper duty, feeding conundrums. But I was completely unprepared for one of the more overwhelming aspects of early parenthood: choosing baby products and gear.» 2 Comments
5 Questions To Ask Before You Post
Last week I had the privilege of attending Generation W, an annual event in Jacksonville, Fla., that brings together leaders and experts from around the country for a day of education, inspiration and connection for women. While this event is about inspiring thought leadership that will move people to improve their lives and communities, it also gave me some marketing-to-mom inspiration-specifically in a session led by public relations and social media consultant Angie Orth.» 3 Comments
The Rising Influence Of The Latina And How To Reach Her
Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media back in the '90s. One in four babies in the U.S. are born to a Latina mother and, by 2015, that number will change to one in three, with their purchasing power estimated to reach $1.5 trillion. According to Nielsen, "they are now the primary or joint decision-makers in every major category including groceries, finances, electronics and family care." As with every demographic uptick, this will have major effects on brands and their shopper marketing strategies. ...» 0 Comments
2014 Presents A Year of New Social Media Conferences For Sponsors And Brands
There was a day in the not-too-distant past when sponsors had only a few choices for event sponsorship in the mom blogosphere. However, as the space has matured and grown, so have the conferences that serve the assorted interests and experience level of mom bloggers. Before throwing your dollars at the same events you've been tapping, you may want to look at some of the exciting new options for 2014.» 0 Comments
Mindful Mothering
Like most of the internet this week, I have been in equal measure perplexed and amused at the now infamous term "Conscious Uncoupling." In case you've been hiding under a rock this week, Gwyneth Paltrow and Chris Martin announced their decision to consciously uncouple, and the internet exploded. However, if we look past the quips on Twitter and obvious "SNL" fodder, what we see is an extreme form of a trend that has been gathering pace during the past few years.» 1 Comments
Women Rule The (Social Media) World!
On Monday and Tuesday, I attended the 2014 Sandbox Summit, a wonderful meeting about the convergence of technology and education. One of the speakers from BuzzFeed mentioned that women share BuzzFeed information four times as much as men.» 4 Comments
Use Emotion To Strike A Chord
Wouldn't a brand be delighted to receive this kind of response to their product? "I saw it and I just had to have it." "My family would be so much happier with it in our home!" "I felt much safer after we bought one."» 0 Comments
Hispanics: A Segment Marketers Can't Afford To Ignore
As a Hispanic woman raising kids in the United States, I'm especially attuned to the attitudes and challenges of moms like me. But in the past couple of years, I've noticed that a lot of big brands are tuning into our needs as well. The reason is simple: Between 2000 and 2010, the Hispanic population grew by 43% - that's four times the general rate of population growth.» 2 Comments
Women Who Inspire Greatness
In honor of National Women in History Month, I want to share some of the women who have inspired me with their marketing-to-mom greatness.» 3 Comments
Getting Your Share Of The Millennial Wallet
Today's moms have an overwhelming amount of resources to turn to and more content to digest than any other generation before them. Search "new baby" and over 2 billion hits come up. That is information overload for a mom who is already feeling overloaded before the baby is even born and despite being a digital native. Thousands and thousands of recommendations, checklists, educational tips and opinions abound. There is no shortage of advice from friends, family, peers, influencers and celebrity moms, not to mention a huge selection of stores to buy from-large to boutique stores-both online and off.» 0 Comments
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