We all know that the magic of the holiday season lies with children, but what we perhaps didn't anticipate is just how excited the parents get. An early release of the research study by Truth about Shopping focused on the holiday season, and revealed that 69% of parents say that holiday shopping is their favorite type of shopping (versus only half of people without children). Parents are more likely to say they're happy, excited and passionate about the prospect of shopping this holiday season compared to non-parents. While it would be easy to assume that they are merely excited for …

We started working with mom bloggers nearly eight years ago, at a time when hardly anyone knew who or what they were and persuading brands to trust this new and mysterious form of media was a lengthy, painful and, for a long time, unsuccessful experience.

With Pinterest back in the news with its latest attempt to monetize their site, it is probably worthwhile to revisit how companies can make the most of Pinterest to make money for their brands. Pinterest is fast becoming the go-to channels for driving sales.

The marketing landscape is crowded -- and it's harder than ever to reach moms. One way to get ahead of the curve is to take an early look at some trends and factors that might impact marketing to moms in 2014. What's changing? What will stay the same?

According to a recent study from The Mom Complex, a unit of The Martin Agency, Latina moms represent a fifth of the total U.S. mom population and have become front and center with many mom-marketing brands. "I think marketers today embrace that Hispanics are important. But they're not taking the time to really understand their lives," said Mom Complex founder Katherine Wintsch in a recent interview with "Adweek."

Whether you're for or against the Affordable Care Act, one thing's for sure: Healthcare is on everybody's minds. If you're a mom, of course, that's nothing new. Our 2013 "Dr. Mom Report" shows that women become hyper-focused on health and wellness as soon as they get pregnant - a focus that remains strong throughout their kids' childhoods.

As I travel the globe talking about moms and engaging with brands desperate to connect with these powerful consumers, I spot random examples of good marketing, bad marketing and trends. Often, they don't warrant an entire blog post so this month I assembled these random thoughts here. If you would like a longer blog post about any of them or further information, feel free to leave a comment, and I will gladly address it in an upcoming month.

Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make or influence purchases last year and what do you get? Okay, I know you can't multiply unlike terms, but work with me here. You get a plethora of spending power funneling into one channel to buy, or influence the buying of, a wide variety of goods and services. What this means for marketers looking to speak to moms-and engage with them in new way-is that the mobile channel and the mobile device should be the linchpins …