The importance of brand is starting to become more widely understood and appreciated in the blogosphere. You can see moms working hard towards building their brand identity. Many are building impressive media assets and there are many up-and-comers, too.
Moms will not be able to resist a vacation to their ideal destination at the right price. Having extra opportunities for entertainment (swimming with dolphins, an arcade or a character actor meet-and-greet) and kid-friendly amenities (bedtime stories or step-stools) will go a long way towards having a Mom choose your destination over another.
I know it's dangerous to pretend you have a crystal ball but I have a pretty good track record for spotting trends so I'm hoping that my intuition doesn't fail me this time.