ENGAGE:MOMS
by Aliza Freud on Dec 30, 12:00 PM
Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.
ENGAGE:MOMS
by Aliza Freud on Dec 23, 11:00 AM
It's the dawn of a New Year. And it's that time of year when people start to think about New Year's resolutions. Well, maybe not everyone!
ENGAGE:MOMS
by Maria Bailey on Dec 16, 11:00 AM
While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping - college shopping. Yes, it's that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours.
ENGAGE:MOMS
by India White on Dec 13, 11:00 AM
Brands need to have an intimate knowledge of their consumers to reach and connect with today's consumers. Buyer personas have been a way to help marketers humanize their target customers for decades. While these archetypes may have a traditional feel to them, enhancing consumer profiles with data-driven insights brings a new life to them.
ENGAGE:MOMS
by Jola Burnett on Dec 8, 10:00 AM
I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to "get" me and my needs more often than not.
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