The value of a conversation with an Alpha Mom should not be underestimated. Her feedback will make your product or service better, easier to sell and more beneficial to more consumers. She will help you zero in on what's best for your target audience (she is, after all, one of its leaders) and will ultimately help you sell.
This all makes it a bit difficult for brands to, well, sort out who is who. And as is typical in social media, the landscape keeps shifting. As we enter the second decade of the 21st century, keeping an eye on that moving target is going to require more information and more time to absorb it.
For busy, multi-tasking moms, the smartphone functions as a primary tool for keeping her life in order. Companies that can help her will be embraced; all others will be marked as spam.
This past Black Friday, as I made my way through the aisles of merchandise, I started thinking of the importance of holiday marketing plans and the impact of holiday sales to a company's bottom line and indeed, the entire year. One of my favorite holiday songs started playing over the store's speakers and I couldn't help but apply my own marketing tactics, set to the lyrics of the song.