With March being Women's History Month, sharing a retrospective on how advertising to women has evolved through the years seemed appropriate. I think it's safe to say that the launch of Ladies Home Journal in 1883 by Cyrus H.K. Curtis, with his wife Louisa as editor, was a major milestone in the practice of creating advertising specifically targeting women.» 0 Comments
I see an important trend here. Mom bloggers who have focused to date on reviewing products or talking about their personal experiences are now looking to make a greater contribution -- to have real impact. This offers exciting opportunities for bloggers and brands alike.» 0 Comments
Highlighting breakfast as one of the most important meals of the day is not a new marketing-to-mom strategy, but Kellogg is taking this initiative one step further by making breakfast more than just a meal and turning it into a cause-marketing campaign that is resonating with families throughout the U.S.» 0 Comments
Along with a number of brands, I am participating in the Twitter Promoted Tweets beta test with one of my clients. We're reaching out to moms in a whole new way and learning as we go along, as we always do, from savvy moms.» 0 Comments
Two dozen brands from Frito Lay to Mercedes Benz were interested in learning from our hindsights in engaging moms. They wanted to know the successes, best-in-class marketing programs and, most importantly, the mistakes made by U.S. companies.» 0 Comments
