Bloggers who regularly provide visibility for a client's brand for free should be recognized whenever possible with other, paid opportunities, as the natural progression of that corporate or agency relationship.
The beauty of the QR codes is that they can help marketers transition smoothly into a robust mobile strategy. As over 60% of moms now have smartphones, developing a credible mobile strategy is a must for most consumer brands.
Today's dad has a much more active role in the day-to-day operations of family life and is adding new dimension to our traditional marketing to mom strategies.
All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes.