What started with an email I sent to a green mom-blogger group suggesting one of their more prominent members enter the video contest turned into a crowd-sourced social media plan that included Twitter domination of the contest hashtag; a pro bono tweet-up by a well-known green marketing organization; 75-plus blog posts and mentions; and endorsements for their candidate garnered from top Mom blogger sites.
How can brands ensure they're not just another item on a never-ending list, but the must-buy gift for Christmas?
Brands should focus on providing Moms with opportunities for connectivity, both online and offline, rather than just information, expertise or coupons. Tactics such as forming Mom ambassador programs offer them significant opportunities to build relationships and leads them to effusively thank the brand for bringing them together.
For businesses looking to engage and retain consumers, considering the strategies and tools that mom-run businesses are using is a wise investment of time and resources.
I tweeted 13,000 followers to ask them, "What would you tell marketers about using Twitter when marketing to moms?" This is what they said.