Between taking on new at-home responsibilities and dealing in many cases with the loss of their work identities, they are turning to other dads in similar situations for support and advice on how to cope with both scenarios. Here's where to find them.
Word of mouth strategies are effective on many levels. The key is to be authentic in your outreach and expect authentic feedback in return. Here are some pointers.
Outsmarting the economic pinch may be one more item on their already full plates, but moms everywhere are rising to the challenge with gusto. Combining old-fashioned resourcefulness with digital-age savvy, today's moms are pioneering new ways to keep their families afloat.
These insights pave the way for a whole new approach to jump-starting established brands and creating new ones that are more effective and more credible in promoting child well-being. They should also generate the kind of financial returns your organization demands.