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From spouses to children, health to finances, friends to colleagues, finding the triggers to how a mom engages is not an exercise for the weak, nor is it one that is going to be delegated anytime soon.
Looking for just a little more proof that social media can spread its tentacles far and wide -- and get results by engaging both moms and brands? Simply Google or Twitter Search "MacLaren Stroller Recall."
A possible trend we see on the horizon for mom-centric websites is the use of transparent effects, which can evoke both the softness associated with babies and the new sophistication associated with today's affluent moms.