- Divorce, Boomer-Style, And What It Means For You
Engage:Boomers, Stephen Reily - Monday, April 10, 2017
The Pew Research Center recently reported that Americans 50+ are divorcing ...
- Influencer Marketing For Boomers: It's About Experience, Not Marketing
Engage:Boomers, Stephen Reily - Monday, February 13, 2017
Influencer marketing is not only the fastest-growing trend in marketing; it's mo ...
- Hillary And Michelle: Boomer Influencers Rock!
Engage:Boomers, Stephen Reily - Monday, December 12, 2016
Hillary Clinton and Michelle Obama represent the bookends of the Baby Boom ...
- Boomerang Kids Forever: The New Normal
Engage:Boomers, Stephen Reily - Monday, October 10, 2016
While unemployment seemed to drive millions of young adults back to the ...
- In Video, Boomers are #1
Engage:Boomers, Stephen Reily - Monday, August 8, 2016
Recent research from BuzzStream and Fractl on generational use of content tel ...
- Women STILL Hate Wall Street - Just When They Need It Most
Engage:Boomers, Stephen Reily - Monday, June 13, 2016
Many years after some of the nation's largest financial services firms s ...
- Women 45+: Worth Targeting In EVERY Category
Engage:Boomers, Stephen Reily - Monday, April 11, 2016
As in other categories, these women are routinely ignored or taken f ...
- How To Sell Fitness? It's All About Energy!
Engage:Boomers, Stephen Reily - Monday, February 8, 2016
As January spills into February, New Year's resolutions may be also ...
- Smaller Homes, Second Homes: More Homes Mean More Furniture
Engage:Boomers, Stephen Reily - Monday, December 14, 2015
Tens of millions of Americans 45+ are going to buy new hous ...
- Boomers Want To Hear About The 'America' In American-Made Cars
Engage:Boomers, Stephen Reily - Monday, October 12, 2015
You know that Boomers love their country, but did you know th ...
- Why Is It So Hard To Make Jeans That Boomers Can Love?
Engage:Boomers, Stephen Reily - Monday, August 10, 2015
We've been listening to women 45+ for seven years now, and the ...
- Target Millennials Or Boomers? Why Not Both?
Engage:Boomers, Stephen Reily - Monday, June 8, 2015
At the Cannes Lions festival later this month I'll be joining Kirs ...
- Are You Ready To Be Dumped?
Engage:Boomers, Stephen Reily - Monday, April 13, 2015
When marketers are asked how they keep Boomers engaged, those who don ...
- Gen X Is 50; Are We Going To Call Them Boomers Now?
Engage:Boomers, Stephen Reily - Monday, February 9, 2015
I've written here before about whether "Boomer" is the best term ...
- Does Tech-Savviness = Happiness? Not To Boomers
Engage:Boomers, Stephen Reily - Monday, December 8, 2014
TheNextWeb recently published an opinion piece by writer Curtis Silver called "Ba ...
- Do You Read Restaurant Menus In The Bathroom?
Engage:Boomers, Stephen Reily - Monday, October 13, 2014
The great thing about asking consumers questions is that you always lea ...
- If The Boomerang Kid Never Leaves, Is The Parent Ever An Empty Nester?
Engage:Boomers, Stephen Reily - Monday, August 11, 2014
A recent "New York Times" story clarified the brave new age ...
- Where To Launch A New Product? Don't Forget Google
Engage:Boomers, Stephen Reily - Monday, June 9, 2014
I recently met with a company launching a new beauty product f ...
- Is It Really An Empty Nest If There's A Pet In It?
Engage:Boomers, Stephen Reily - Monday, April 14, 2014
While the Great Recession continues to affect almost all consumer categories, o ...
- CES Does Market To Boomers - It Just Didn't Know It
Engage:Boomers, Stephen Reily - Monday, February 10, 2014
Last month's International CES said its message was "innovation." But this ye ...
- Why Marissa Mayer 'Bought' Katie Couric For Yahoo
Engage:Boomers, Stephen Reily - Monday, December 9, 2013
Katie Couric, now 56, represents her generation of women more than eve ...
- The Internet's 'Super User?' A Boomer Mom
Engage:Boomers, Stephen Reily - Monday, November 11, 2013
I was reading the results of a recent survey by Burst Med ...
- Why Fashion Retailers Should Sell More Clothes Online
Engage:Boomers, Stephen Reily - Monday, September 9, 2013
Women over 50 consistently tell us that they dislike shopping for clothe ...
- Style Icons For Boomer Women? They're Getting Younger
Engage:Boomers, Stephen Reily - Monday, August 12, 2013
I've written in this space before about the average age of Ba ...
- Hair After 50? That Is The Question, For Both Women And Men
Engage:Boomers, Stephen Reily - Monday, July 8, 2013
Advertising usually reflects the genuine needs and concerns of the consumers ...
- Aging Pet Owners, Aging Pets
Engage:Boomers, Stephen Reily - Monday, June 10, 2013
Recently, we conducted a survey on pet owners among the women ag ...
- Don't Launch Your Product On Facebook
Engage:Boomers, Stephen Reily - Monday, May 13, 2013
We have recently been asking Boomer women how they travel the pa ...
- Mirror, Mirror: Why Beauty Brands Are #1 Online
Engage:Boomers, Stephen Reily - Monday, April 8, 2013
When we launched a website for Boomers in 2009, a surprising numb ...
- Does 'Boomer' Now Mean 'Old'?
Engage:Boomers, Stephen Reily - Monday, March 11, 2013
For many years, I've been making the point that Boomers aren't ...
- How Will Boomers Buy Hearing Aids?
Engage:Boomers, Stephen Reily - Monday, February 11, 2013
For the last year or so, my interest in the Boomer marketpla ...