STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for August 2008
  • Aiming For The Living Room
    As we discovered last week, addressable TV technologies already deliver targeted video ...
  • Following The Frog
    Legendary games publisher Konami ("Metal Gear Solid," "Contra," "Castlevania") has an interesting ...
  • In Search Of 1947
    This has been a summer of supposed tipping points in mobile media. ...
  • The Next Target: Addressable TV
    As cable, telco, and satellite providers all start migrating TV delivery to ...
  • The Monkey That Rules The App Store
    I am not that good with an accelerometer. These motion-detection gaming devices ...
  • The Summer Of Like
    Maybe spending a few days in the Haight in San Francisco softened ...
  • Network Gut Check
    Just when we thought (hoped) that the "pork bellies" controversy over commoditized ...
  • Good Hippie Hunting
    "And where did the pot go? In that hole or this one? ...
  • Waiting For The Local Train To Arrive
    For the 15 years or so I have been covering digital media, ...
  • Profiling The Biggest Buy
    If marketers know what a home is worth and whether owners plan ...
  • Emailing It In
    "Why didn't you answer me? I sent you a message yesterday about ...
  • Mobilizing Ernie Kovacs
    The other day while browsing the mobile version of YouTube, I serendipitously ...
  • Dialing Up Adaptable Content
    Nowhere is the need greater for automated, behaviorally targeted content than the ...
  • Level Up
    Pushing it, you open up the engine and let the car go, ...
  • A Brand in the Hand
    Even the platform's champions admit the mobile-gaming segment expected to surge in ...
  • Hold the Phone
    For all the things it was supposed to be, there was one ...