- Beyond 'Showrooming': In-Store Mobile Users Want Information, Experiences, A Buddy
Mobile Insider, Steve Smith - Tuesday, November 13, 2012
'Tis the season for some more 'showroom' debunking. Thoughtful retailers, I hop ...
- Mobile Holiday: Year Two
MoBlog, Steve Smith - Tuesday, November 13, 2012
Get ready for the holiday rush...of stats and surveys showing how ful ...
- Gen C Ready To Click And Share Mobile Offers
Mobile Marketing Daily, Steve Smith - Monday, November 12, 2012
Young adults between the ages of 18 and 34, dubbed 'Generation ...
- The M-Election: Mobility Enhances Donations And Citizen Scrutiny
MoBlog, Steve Smith - Monday, November 12, 2012
With 10% of contributors using mobile donations in this cycle, mobile prov ...
- Can We Retrain Desktop Users To Behave Like Tablet Owners?
Data and Targeting Insider, Steve Smith - Friday, November 9, 2012
Rather than just track behaviors online, can publishers also change user behavio ...
- Jumptap: Targeting Both Place And Time Critical To Mobile Ad Effectiveness
MAD Boston, Steve Smith - Friday, November 9, 2012
Context just isn't what it used to be. Remember when the te ...
- Will The 'Mini' And Pint-Sized Tablets Affect User Behaviors?
MoBlog, Steve Smith - Friday, November 9, 2012
Until the introduction of the iPad Mini the smaller tablet gadgets fe ...
- Hey, Mr. President! Does This Mean You Can Stop Assaulting Me With Messages Now?
Mobile Insider, Steve Smith - Thursday, November 8, 2012
This campaign leveraged some of the most sophisticated tools target marketing a ...
- DC Mobilizes Its Digital Distribution, Spikes 200%
MoBlog, Steve Smith - Thursday, November 8, 2012
Kudos to DC, home of Superman, Batman, Swamp Thing, and more recent ...
- Elevating Apps...By Restricting Them
MoBlog, Steve Smith - Wednesday, November 7, 2012
The desire for uniform app ratings to enable parental controls is understandabl ...
- A Less Polished Apple? Impressions From A Mall Crawl
Mobile Insider, Steve Smith - Tuesday, November 6, 2012
In my mind, Apple is mindfully ceding part of the tablet mark ...
- Verizon App Store To Close: Succumbs To 'New Tech Landscape'
Mobile Marketing Daily, Steve Smith - Tuesday, November 6, 2012
Verizon is shutting down its app marketplace on Android and BlackBerry model ...
- Mobile People Meter Reveals How Disaster Affects Behavior
MoBlog, Steve Smith - Tuesday, November 6, 2012
By tracking the locations people visited before and during Sandy's assault ...
- comScore: Smartphone Penetration Hits 51%
Mobile Marketing Daily, Steve Smith - Monday, November 5, 2012
Like Presidential polling, it is most important to get beyond the surfa ...
- The Campaign Goes AR: Should (Augmented) Reality Be Biddable?
MoBlog, Steve Smith - Monday, November 5, 2012
An artful use of AR to trigger Obama and Romney campaign interactio ...
- Staying Minutes Ahead Of The Next Twitter Trend
Data and Targeting Insider, Steve Smith - Friday, November 2, 2012
MIT researchers say they have developed an algorithm that predicts 90 minut ...
- Amazon Swoops Into The Mobile Playground With Cross-Platform Game App
Mobile Marketing Daily, Steve Smith - Friday, November 2, 2012
Amazon continues its push into publishing with a freemium game title f ...
- Targeting Both Place And Time Critical To Mobile Ad Effectiveness
MoBlog, Steve Smith - Friday, November 2, 2012
Leveraging data from its own mobile ad network and location profiling fr ...
- Rereading Old Media...In the Dark
Mobile Insider, Steve Smith - Thursday, November 1, 2012
The most fascinating part of radical media change is the way ...
- The iPhone 5 Effect: App Downloads Surge 33% After Launch
MoBlog, Steve Smith - Thursday, November 1, 2012
Downloads from the Apple App Store spiked in the weeks following t ...