- Interpublic: Behold The Rise Of The 'Mansumer'
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
Now, in a new report, Interpublic's media shop BPN has documented t ...
- Gap Pushes Out-of-Home Ads
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
With consumer attention dwindling in top markets, Gap has used new a ...
- Publicis, IBM Expand eCommerce Partnership
Online Media Daily, Steve McClellan - Wednesday, December 5, 2012
Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership ...
- Publicis' Etienne Notes Growth Coming From Acquisitions, Digital
MediaDailyNews, Steve McClellan - Tuesday, December 4, 2012
Call it Publicis Groupe's September Surprise. According to company CFO Jean-Michel Etienn ...
- WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
WPP CEO Martin Sorrell told UBS conference attendees that WPP "could ha ...
- IPG's Roth Deems Business OK, PR Shops Remain 'Solid'
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
Michael Roth, Interpublic Group CEO, says the tone of business "right n ...
- ZO, GroupM Predict Ad Spend Hits $574B By 2015
MediaDailyNews, Steve McClellan - Sunday, December 2, 2012
Top forecasters said Monday they expect modest ad-spending growth over the ne ...
- Analyst: Adland, Media Take Major Hit If 'Fiscal Cliff' Happens
MediaDailyNews, Steve McClellan - Friday, November 30, 2012
If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall cou ...
- Source It: PHD Revamps Global Planning With Gaming System
MediaDailyNews, Steve McClellan - Thursday, November 29, 2012
The Omnicom media shop is installing a global "operating system" for intern ...
- Olson To Direct Horizon's TrendSights
MediaDailyNews, Steve McClellan - Thursday, November 29, 2012
Horizon Media has tapped veteran cultural trendspotter Kirk Olson as director ...
- Pivotal Forecast: WPP Hold, Omnicom Buy
MediaDailyNews, Steve McClellan - Wednesday, November 28, 2012
Advertising and media analyst Brian Wieser has downgraded his stock recommendation f ...
- TiVo Revs Up 26%
MediaDailyNews, Steve McClellan - Wednesday, November 28, 2012
TiVo posted a 26% revenue gain to $82 million in the thi ...
- UM, McCann Shack Up, Land Joe's Crabs
MediaDailyNews, Steve McClellan - Tuesday, November 27, 2012
Interpublic Group's UM has been awarded the media planning and buying accou ...
- Merkin Joins TEN, Shop Rebrands
Online Media Daily, Steve McClellan - Tuesday, November 27, 2012
Ari Merkin, the well-regarded creative agency veteran, is teaming with Richard Le ...
- Correction: Media Storm Clients
MediaDailyNews, Steve McClellan - Monday, November 26, 2012
The Nov. 23 Media Daily News story "Media Storm Creates Rx F ...
- Big Agencies, Cosmetics Giants Charged With Cheating Models Of $20M In Fees
MediaDailyNews, Steve McClellan - Monday, November 26, 2012
Some of the largest ad agencies have been dragged into a class-acti ...
- Media Storm Creates Rx For Staffers
MediaDailyNews, Steve McClellan - Friday, November 23, 2012
Given the holiday excesses, the Media Storm agency recently completed a seri ...
- Olympic Sponsors Score Awareness Post-Games
MediaDailyNews, Steve McClellan - Wednesday, November 21, 2012
Is the UK really a "better place" for hosting the 2012 Summ ...
- UM Retained As Media Buyer For J&J
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
Health care giant Johnson & Johnson has retained UM as its med ...
- IPG Sells Remaining Facebook Shares For $95M
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
Interpublic Group said today it sold the remaining investment it had ...
- Nadal Worries About 'Fiscal Cliff,' But Hopes For Political Deal
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
It's time to fasten your seatbelts. At least that's the opinion ...
- J&J Launching Media-Buying Review, Currently Spending $1B
MediaDailyNews, Steve McClellan - Monday, November 19, 2012
Health care giant Johnson & Johnson is conducting a U.S. buying-focused agen ...
- New Orleans Launches Holiday Campaign
MediaDailyNews, Steve McClellan - Monday, November 19, 2012
It may not snow much in New Orleans, but the city h ...
- Mondelez Taps Aegis Media For Western European Biz
MediaDailyNews, Steve McClellan - Friday, November 16, 2012
Snack food giant Mondelez International, recently spun off from Kraft Foods, h ...
- Ascentium Rebrands As Smith
Online Media Daily, Steve McClellan - Monday, November 19, 2012
Digital marketing agency Ascentium has re-branded itself Smith, following the full integrati ...
- Omnicom Forecast: Estimated 4% Growth, 2013 Looks Promising
MediaDailyNews, Steve McClellan - Thursday, November 15, 2012
Omnicom executives told investors and analysts Wednesday to expect the company ...
- JWT Loses Top Creative Olmos
MediaDailyNews, Steve McClellan - Thursday, November 15, 2012
WPP ad shop JWT is losing one of its top creative executiv ...
- New WPP To Move To London, Issue More Shares
MediaDailyNews, Steve McClellan - Wednesday, November 14, 2012
Call it the New WPP. That will be the name of t ...
- Gyro Names Stern ECD
MediaDailyNews, Steve McClellan - Wednesday, November 14, 2012
Ad shop Gyro has tapped Aaron Stern as executive creative director f ...
- Havas Health Launches Havas Lynx, New Digital Focus
MediaDailyNews, Steve McClellan - Wednesday, November 14, 2012
Havas Health, the French holding company's health care marketing unit, has launch ...