- WPP Wins $600 Million Walgreens Boots Alliance Consolidated Account
MAD, Steve McClellan - Tuesday, January 31, 2017
WPP is assembling a dedicated unit dubbed "Team WBA" that will provi ...
- Burnett, Publicis Groupe, McDonald's Slapped With Infringement Suit
MAD, Steve McClellan - Tuesday, January 31, 2017
The suit, filed earlier this month in U.S. District Court alleged th ...
- Sponsorship Outpaces Advertising, Will Approach $63 Billion In 2017
MAD, Steve McClellan - Monday, January 30, 2017
Global sponsorship spending is projected to rise 4.5% in 2017 to $62 ...
- Holding Companies Speak Out On Trump's Travel Ban
MAD, Steve McClellan - Monday, January 30, 2017
WPP CEO Martin Sorrell stated his "instinctive dislike" for the restrictions, whi ...
- Katie Newman Joins Leo Burnett As U.S. CMO
MAD, Steve McClellan - Friday, January 27, 2017
Previously Newman was CMO at startups founded by Andrew Swinand, including T ...
- Wieden+Kennedy Appointed AOR For Fox Sports
MAD, Steve McClellan - Friday, January 27, 2017
W+K's New York office will handle the Fox Sports account. The offic ...
- Ogilvy Reorganizes With A Focus On Delivery
MAD, Steve McClellan - Sunday, January 29, 2017
Ogilvy & Mather Worldwide CEO John Seifert announced a number of n ...
- BET Selects MullenLowe Mediahub, Identity As Media AORs
MAD, Steve McClellan - Thursday, January 26, 2017
BET Networks, Part of Viacom, has selected Interpublic Group sibling agencies MullenLo ...
- Snickers To Air First Live Super Bowl Ad
MAD, Steve McClellan - Wednesday, January 25, 2017
The ad will be created by BBDO New York. It will ...
- Rauxa Unveils Digital Content Unit
MAD, Steve McClellan - Wednesday, January 25, 2017
The operation is up and running and has already completed a numb ...
- Whole Foods Selects MediaCom As Its New Media Agency
MAD, Steve McClellan - Tuesday, January 24, 2017
The selection followed a review that began last fall. GSD&M was t ...
- Hill Holliday Bolsters C-Suite With New President, COO
MAD, Steve McClellan - Tuesday, January 24, 2017
Chief Growth Officer Chris Wallrapp has been promoted to president, a ro ...
- Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia
MAD, Steve McClellan - Monday, January 23, 2017
Last week the auto maker confirmed its Super Bowl ad would st ...
- Huge's President's Club
MAD, Steve McClellan - Monday, January 23, 2017
The Brooklyn-based agency has promoted four members of its leadership team ...
- Fifth Third Bank Selects Empower MediaMarketing As New Media AOR
MAD, Steve McClellan - Friday, January 20, 2017
The win quickly fills an open category for the agency which part ...
- Dentsu Settles With Suicide Victim's Family
MAD, Steve McClellan - Sunday, January 22, 2017
According to one report, Dentsu pledged to contact the family every Decemb ...
- Chipotle Selects New Agencies: MullenLowe Mediahub, Venables Bell & Partners
MAD, Steve McClellan - Thursday, January 19, 2017
The restaurant chain wrapped up a four-month review and has selected MullenLo ...
- Dentsu Appoints Long-Time Insider As Its New CEO
MAD, Steve McClellan - Thursday, January 19, 2017
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihi ...
- VML Elevates 2 To NA Chief Creative Officer Roles
MAD, Steve McClellan - Wednesday, January 18, 2017
John Godsey and Mike Wente are taking on the new roles, whi ...
- Mindshare Taps Initiative's Peterson As U.S. Digital Investment Lead
MAD, Steve McClellan - Wednesday, January 18, 2017
She joins the GroupM agency from Initiative and replaces Jon Hsia, w ...
- MDC's Nadal Tried To Expense Cosmetic Surgery, Pet Care, Other Bogus Expenses
MAD, Steve McClellan - Wednesday, January 18, 2017
That's according to the SEC, which confirmed today it finalized a settleme ...
- Dentsu Issues Over-Billing Report, Finds Nearly 1,000 Flaws
MAD, Steve McClellan - Tuesday, January 17, 2017
Dentsu said today its internal investigation into its digital ad billing practic ...
- In A First, Steve Jobs Is Featured In Spots Not Promoting Apple
MAD, Steve McClellan - Tuesday, January 17, 2017
The spots are from Havas New York and showcase the work ...
- Mediavest |Spark Wins $225 Million KFC Media Assignment
MAD, Steve McClellan - Tuesday, January 17, 2017
KFC U.S. has selected Mediavest | Spark, part of Publicis Media, ...
- Leo Burnett Recaptures $100 Million U.S. Special K Account
MAD, Steve McClellan - Tuesday, January 17, 2017
Kellogg has been a client of Burnett's for over 60 years a ...
- Dentsu Aegis Acquires Swiss Digital Transformation Firm Blue-Infinity
MAD, Steve McClellan - Monday, January 16, 2017
The agency will become part of Dentsu Aegis Network's digital marketing netwo ...
- BBDO New York Bulks Up C-Suite To Foster 'Transformation'
MAD, Steve McClellan - Friday, January 13, 2017
The Omnicom agency appointed Crystal Rix to the new role of chi ...
- Intel Super Bowl Ad Showcases Brady Routine, New Technology Used In Game
MAD, Steve McClellan - Thursday, January 12, 2017
Intel created the 360-degree replay technology Fox is using in its Sup ...
- Report: Lenovo Is China's Hottest Export Brand
MAD, Steve McClellan - Thursday, January 12, 2017
A study by WPP and its market research subsidiary Kantar Millward Bro ...
- Sprint Conducts Media Review
MAD, Steve McClellan - Thursday, January 12, 2017
MediaVest, part of Publicis Groupe, is the incumbent and is expected ...