- Miller High Life Redeems Bowling Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2013
The multi-tiered sponsorship contract includes specialized POS merchandise, prominent brand exposure ...
- Brands Turn Red For Marriage Equality
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Some big brands, including Bud Light and Kimpton Hotels, are joining ...
- Younger Dads Can't Say No To Entertaining Their Kids
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Millennial parents are willing to spend more than their older counterparts ...
- Ram, Kraft, Cabela's, Dr Pepper In Country Music Deal
Marketing Daily, Tanya Gazdik - Monday, March 25, 2013
The Academy of Country Music announces it has signed on a sl ...
- Affluent Travelers Plan To Spend More
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2013
Affluent consumers say they plan to spend more on their travels ...
- Single Men Find Value In Pet Ownership
Marketing Daily, Tanya Gazdik - Friday, March 22, 2013
Singles -- especially men -- are increasingly turning to pets for lo ...
- Michigan Launches Nationwide Effort
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2013
Michigan launched its largest tourism campaign ever this week with a budg ...
- Southwest Airlines Takes New Approach
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2013
Southwest Airlines is taking a more serious tack with a campaign th ...
- Travel Companies Must Engage Millennials
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
More Millennials report using travel apps on their smartphones including Hotels.com, Expedi ...
- TurboTax Leads Ad Battle This Tax Season
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
With less than one month before the tax filing deadline, TurboTax to ...
- Dos Equis Brand Perception On The Rise
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
Despite the annual preoccupation with all things Irish in honor of S ...
- ING Effort Highlights Saving For Retirement
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
A new effort from ING U.S. focuses on the importance of managi ...
- Pepsi Max, Jeff Gordon Video Goes Viral
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2013
A Pepsi video featuring NASCAR racer Jeff Gordon in disguise taking o ...
- Alicia Keys Enlisted For AIDS Campaign
Marketing Daily, Tanya Gazdik - Monday, March 11, 2013
Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up wi ...
- Brand USA Effort To Expand To Germany
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2013
Brand USA, the tourism marketing body for the USA, will launch i ...
- Sheba Campaign Features Eva Longoria
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2013
Mars Petcare's Sheba cat food brand is launching an integrated marketing campai ...
- Top Brands Face Dips In Favorability Scores
Marketing Daily, Tanya Gazdik - Wednesday, March 6, 2013
The Top 100 corporate brands experienced a general decline in 2012 favorabili ...
- Subaru Funds Pet Safety Restraint Testing
Marketing Daily, Tanya Gazdik - Tuesday, March 5, 2013
Subaru of America Inc. is partnering with the Center for Pet Safe ...
- AARP Launches YouTube Series
Marketing Daily, Tanya Gazdik - Monday, March 4, 2013
In its ongoing efforts to create engaging original content online for t ...
- H&R Block Debuts Teen-Focused Personal Finance Effort
Marketing Daily, Tanya Gazdik - Sunday, March 3, 2013
H&R Block and DoSomething.org are targeting teens with a financial literacy campai ...