- FirstBank Uses Seniors To Motivate Wannabes
Marketing Daily, Tanya Gazdik - Friday, November 29, 2013
A unique video campaign for FirstBank features three accomplished senior citizens w ...
- Century 21 Offers 'Tryptophan Slow Jam'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
Century 21 has created a song and music video to celebrate t ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Air New Zealand: Official Airline Of Middle-Earth
Marketing Daily, Tanya Gazdik - Friday, November 22, 2013
Air New Zealand is launching a global marketing campaign tied to t ...
- Hilton Urges Workers To 'Use It Or Lose It'
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2013
Hilton Hotels is kicking off a promotion aimed at professionals who ha ...
- Liberty Mutual Plays Up 'Passion'
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
Liberty Mutual is focusing on the company's passion to protect, comparing ...
- Viacom, Twitter Sign Cosmetics Firm For Campaign
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Viacom's Viacom International Media Networks unit and Twitter have reached an agreeme ...
- Vice Media's UK Profits Down
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Vice Media, the multimedia content company that recently sold a stake ...
- BuzzFeed, Vice Next Generation In Serious News
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
One built its reputation by exposing fashion faux pas, the other ...
- Global Ad Spend Gains Driven by Digital, Europe Falters
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Global advertising expenditures have seen robust growth in the first half ...
- Group M Wins Pan-European Danone
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Danone, the owner of the Evian and Activia brands, has consolidated i ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- Royal Aides' Phones Hacked, Trial Hears
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
The full extent of the alleged phone hacking by the News ...
- French Paper Investigated For 'Monkey' Attack On Black Minister
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
A far-right French news weekly was placed under criminal investigation Wednesday f ...
- German Media Industry Good Bet
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
German cars are no doubt built to last. But the country's med ...
- BBC Destroying Local Newspapers, Warns Home Secretary Theresa May
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
The BBC is 'destroying' local newspapers by using its taxpayer-funded dominance ...
- Toronto Is 'More Than Ford,' New Video Proclaims
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
Online campaign idea came together lightning-fast - over lunch on Friday, t ...
- British Airways Offers Vacation Choices
Marketing Daily, Tanya Gazdik - Thursday, November 14, 2013
British Airways is launching a campaign with a creative way for travele ...
- Companies Unite in Aiding Typhoon Victims
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2013
PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a f ...
- Merck Launches Pet Diabetes Campaign
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
Merck Animal Health is launching a global awareness campaign to support p ...
- J.Crew, MasterCard Partner For MasterPass
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
J.Crew has selected MasterCard's MasterPass to provide shoppers with a secure a ...
- PNC Uses Humor In Video Campaign
Marketing Daily, Tanya Gazdik - Friday, November 8, 2013
PNC Bank has launched its first online-only, video-driven campaign. Another first f ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- Progressive Strives To Keep 'Flo' Fresh
Marketing Daily, Tanya Gazdik - Tuesday, November 5, 2013
Progressive has adopted a strategy unlike any other in the insurance industr ...