- Fisker Rebrands As Karma, Plans Summer Debut
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 29, 2016
Karma Automotive, formerly Fisker Automotive, is working to complete development of ...
- Budweiser Prepares 'Country Club' Effort
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 29, 2016
Budweiser is amping up its involvement with country music with a n ...
- Will Apple Ever Sell Cars?
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 29, 2016
Apple and Google are both interested in autonomous cars, but they're approachi ...
- GoDaddy Sets Up Fake Account To Trash Talk With Shaq
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 29, 2016
GoDaddy and its new creative agency, TBWA New York, are launching ...
- Campbell's Soup Invests In Program To Fight Child Hunger Obesity
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 29, 2016
Campbell Soup Co. is bringing its program to help fight child hung ...
- Lexus Sponsors Culinary, Cycling Event
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2016
"These are passion points for our customers and this event allows ...
- Kia Motors Returns To Mom 2.0 Summit
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2016
Kia Motors America is returning this week for a second year ...
- McDonald's Plans to Debut 'Cleaner' Chicken Nuggets
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 28, 2016
McDonald's is testing a new cleaner-label version of its Chicken McNuggets ...
- Streaming Platforms Boost Broadcast TV Viewership
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 28, 2016
The Netflix Bump is a real thing: 40% of people binge-watch ba ...
- Chipotle Considers Menu Changes After Disastrous Quarter
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 28, 2016
Chipotle is considering the addition of new menu items in an effo ...
- Google, Ford, Uber Launch Self-Driving Car Super Lobby
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 28, 2016
The tech companies, ride-hailing services, and car manufacturers announced Tuesday that t ...
- Can Volkswagen Move Beyond Scandal?
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 28, 2016
The automaker has to rebuild consumer trust and perhaps reset its origin ...
- Hyundai Looks To The Future With Draft Day 2031 Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2016
The campaign is targeted at NFL fans and their families, specifically tho ...
- Acura Celebrates '30 Years Young'
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2016
Acura is celebrating 30 years in business with a brand-focused "30 yea ...
- Morningstar Farms Marketing Exec Talks (Fake) Turkey
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 27, 2016
MorningStar Farms has been a plant-based food brand for more than ...
- Chobani Gives Employees A Stake
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 27, 2016
The 2,000 full-time employees of the yogurt company Chobani have been giv ...
- PNC Launches Chicago Bears-Branded Card
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 27, 2016
PNC Bank is using the 2016 NFL Draft, being held in Chica ...
- Men Read Mean Tweets About Female Sportswriters
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 27, 2016
The video, titled #MoreThanMean, takes the tried-and-true approach of having people re ...
- Twitter User Gains Not Enough To Spur Ad Growth
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 27, 2016
Twitter drew more users last quarter after a lull, but not quick ...
- Carnival Cruise Line Launches 360-Degree Video Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2016
"The beauty of 360 video allows us to really illustrate the sight ...
- Association Enlists Celebrity Golf Enthusiasts For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2016
The effort includes a commercial with golf-loving celebrities such as Charles Barkle ...
- Pepsi Launches Emoji Ads
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 26, 2016
Pepsi's latest ad campaign for its new emoji-clad soda bottles is brie ...
- Nissan Takes A Jab At Tesla
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 26, 2016
If you are one of the 400,000 people who've plunked down $1,0 ...
- Meet Four Influential Women In Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 26, 2016
These four leaders represent the future of advertising, marketing and media. ...
- Hills Bros. Goes Green With BPI-Certified Pods
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 26, 2016
Certification by the Biodegradable Products Institute is what differentiates the new Hil ...
- Oregon Lottery Pulls Ads After Native Americans Object
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 26, 2016
An Oregon Lottery ad campaign is being pulled in response to critici ...
- Mountain Dew Enlists NASCAR Stars For Promo
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
"NASCAR is a great fit for Dew because we each have ...
- Rainbow Light Launches Eco Effort
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
The goal of the campaign is to raise attention about the consum ...
- Marketers Capitalize On Coachella Crowds
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2016
Music festival Coachella has become an attractive destination for marketers looking f ...
- What Drug Ads Don't Say
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2016
The pharmaceutical industry spends lavishly to get your attention: In 2014, dr ...