- HomeAway Offers Eiffel Tower Sleepover
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2016
HomeAway is offering consumers the chance to make history as the fir ...
- Five Questions With Atkins CMO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
Atkins Nutritionals has been ahead of the “diet” game for decades. On ...
- Vets Drive Luxury Private Taxis
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
After driving an armored vehicle along dusty, IED-rigged roads of Iraq a ...
- Nationwide's Slogan Distinguishes The Brand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
Today, few companies can boast that they have remained loyal to the ...
- Putting IBM Marketing Under The Microscope
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
IBM’s marketing cloud efforts might have been overshadowed by the likes ...
- NRA's Ad Campaign Takes Strong Stance
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
The National Rifle Association’s new ad campaign includes NRA CEO Wayne LaPier ...
- Philadelphia Focuses On History
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2016
Philadelphia is launching a $2 million campaign that promotes all there ...
- Automakers Struggle With Consumer Ignorance
Marketing: Automotive, Tanya Gazdik - Tuesday, May 31, 2016
Automakers are investing billions of dollars in alternative-energy vehicles. But if ...
- Kia Brings Back Hamsters
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 27, 2016
In agency David&Goliath's latest pop culture-infused campaign, a lone guitar player kic ...
- Red Bull, GoPro Partner
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 27, 2016
GoPro's product and brand will have access to more than 1800 R ...
- 'Fast And The Furious' Back In First Gear For 15th Anniversary
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 27, 2016
As Vin Diesel, playing Dom Toretto, said in 2001's 'The Fast a ...
- VW, Toyota Jump On Ride-Sharing Bandwagon
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 27, 2016
With Toyota and Volkswagen following General Motors' lead, now all three ...
- Online Alcohol Marketing Leads To Teen Drinking In Europe
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 27, 2016
Adolescents in Europe may be just as susceptible to online alcohol marketi ...
- Johnson & Johnson Struggles With Brand Image
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2016
"The parent brand will survive and likely thrive. But the baby powd ...
- Reebok, A-B, Geico Drive NHL $477M Sponsor Spend
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 26, 2016
Thanks to increased activation from such partners as Reebok, Anheuser-Busch, GEICO, Toyo ...
- Corporations Chase The Mythical Millennial
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 26, 2016
Corporations like LinkedIn and Oracle are now hiring an army of "Millenni ...
- Lay's Custom Digital Packaging Uses Instagram Photos
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 26, 2016
The snack-customization binge has reached new levels with a fresh summer promoti ...
- How An Ad Campaign Made Lesbians Fall In Love With Subaru
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 26, 2016
Rather than compete directly with Ford, Toyota, and other carmakers that dwarf ...
- Kia and Blake Griffin Embrace 'Challenger Spirit' In NBA Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 26, 2016
"The NBA created a number of custom assets for us," says T ...
- Nissan Altima Tops Among Millennial Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
Despite the widely held belief that Millennials will become an increasingly small ...
- Jaguar Kicks Off Spring Retail Events
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
The promotion includes social media contests for weekend vehicle loans, interactive ba ...
- Victoria's Secret Halts Paper Catalogs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 25, 2016
The retailer has been producing up to 300 million copies of i ...
- Carmelo Anthony Talks Marketing Deals
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 25, 2016
Anthony's $8 million in endorsements may seem tame compared to LeBron Jame ...
- Lawsuits Mounting Over Santa Fe Cigarette Claims
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 25, 2016
The number of federal lawsuits targeting the organic and additive-free marketing clai ...
- Students Honored For Anti-Bullying Campaigns
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 25, 2016
New York and New Jersey students were recognized at an Anti-Defamation Leag ...
- California Sues Johnson & Johnson Over Ads
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 25, 2016
California is accusing Johnson & Johnson of failing to warn doctors a ...
- Lexus Continues Support Of LGBT Documentary Series
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2016
The series gives Lexus "a platform to expand our consumer base ...
- Apple Opens New Flagship Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 24, 2016
The store has stunning 42-foot doors that open 40 feet wide, welcomi ...
- What's Driving California Vehicle Sales?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 24, 2016
The car-buying rally is due to a number of factors, including plen ...
- Nike Unveils Collaboration With French Designer
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 24, 2016
"Fashion is usually about the catwalk and the glamour, but with Ni ...