- Products Get Prominent Billing In TV Shows
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 21, 2006
NBC's new drama "Friday Night Lights" has an unusual cast of co-stars--Applebee' ...
- Fashionable Jeans For Curvy Women Take Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 21, 2006
Tummy Tuck jeans, produced by a company called Not Your Daughter's Jean ...
- New Positioning Touts California Raisins As Wholesome Snack
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 21, 2006
Those carefree California Raisins that entertained us with their tapping feet ...
- McDonald's May Be Sizzling All Day Long
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 21, 2006
In a move that would set the $32.8 billion family-dining industry ...
- Marketers Hit Road With Experiential Tours
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 20, 2006
Marketers are getting more mileage out of experiential marketing--the practice of touri ...
- Bank of America Revs NASCAR Contest
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 20, 2006
Bank of America's 500 Honorary Grand Marshal promotion will give racing fa ...
- Foster Grant Will Get Behind A New Ad Push
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 20, 2006
"Who's that behind those Foster Grants?" was one of the most memorab ...
- Liz Claiborne Sees Juicy Market In China
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 20, 2006
Juicy Couture, Liz Claiborne's hottest label, has announced that it will op ...
- Norwegian Launches National Campaign, New Identity
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 20, 2006
Norwegian Cruise Lines is rolling out a new brand identity that suppor ...
- Saks Is Returning To Its Well-Heeled Roots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 19, 2006
Admitting that Saks Fifth Avenue made a big mistake by chasing you ...
- At 30, Mrs. Fields Tries On A New Look
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 19, 2006
Mrs. Fields, which took the common cookie and turned it into ...
- Porn Star Jenna Jameson Targets Upscale Women
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 19, 2006
Porn actress Jenna Jameson, who starred in an online ad for adida ...
- Diageo Challenges Beer With Canned Cocktails
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 19, 2006
Diageo is testing ready-to-drink rum, vodka and whiskey cocktails in 12-ounce ca ...
- Estée Lauder Markets Cosmetics Testimonials On The Web
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 19, 2006
As part of a marketing push that will include a TV campaig ...
- Coca-Cola Most Recalled World Cup Sponsor
Around the Net In Brand Marketing, Thom Forbes - Monday, September 18, 2006
Coca-Cola was the best-recalled brand of the 15 World Cup partners, accordi ...
- Hot Dogs Go Gourmet To Reverse Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Monday, September 18, 2006
After five years of flat sales, the $1.6 billion hot-dog industry ...
- iPod, Viking Show Growth In Brand Strength
Around the Net In Brand Marketing, Thom Forbes - Monday, September 18, 2006
By creating an online music ecosystem virtually overnight through ultra-hip ads a ...
- Dr. Z May Be Out Of Chrysler's TV Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, September 18, 2006
Panned by ad critics but popular with consumers, Chrysler's $100 million ...
- Sears' Reign As No. 1 Appliance Retailer Threatened
Around the Net In Brand Marketing, Thom Forbes - Monday, September 18, 2006
Big-box home-improvement stores have eroded Sears' long-held dominance in appliance sales. On ...
- Arizona's Bioscience Boom Gets New Marketing Name: Biozona
Around the Net In Brand Marketing, Thom Forbes - Friday, September 15, 2006
A group of 30 communications and marketing professionals in Arizona has co ...
- Energy Drink Trademark Dispute Escalates
Around the Net In Brand Marketing, Thom Forbes - Friday, September 15, 2006
Red Bull's lawyers sent a cease-and-desist letter to Vital Pharmaceuticals last Octobe ...
- Marketers Redefining Image, Needs Of Mothers
Around the Net In Brand Marketing, Thom Forbes - Friday, September 15, 2006
Recent commercials for Procter & Gamble's Tide don't show mom in t ...
- Packaging Glitch Gums Up Production For Trident
Around the Net In Brand Marketing, Thom Forbes - Friday, September 15, 2006
No. 1 gum manufacturer Wm. Wrigley Jr. & Co. is making t ...
- Fisher-Price Wraps T.M.X. Elmo Launch In Secretive Hoopla
Around the Net In Brand Marketing, Thom Forbes - Friday, September 15, 2006
Less than 50 people--as opposed to the usual 1,000 or more--have se ...
- Mars Expands CocoaVia To Include Milk Chocolate
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 14, 2006
Mars Inc., which has been marketing CocoaVia dark chocolate snacks as ...
- Denny's Does Deal With Coke, NASCAR
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 14, 2006
Denny's is entering the NASCAR arena with a new scratch-off promotion wi ...
- Putting A Name On A Conglomeration Of Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 14, 2006
The $47-billion United Technologies Corp. may be one of the most profitab ...
- Nintendo: A Video Game Console 'For The Masses'
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 14, 2006
Nintendo will unveil the Wii (pronounced "we") video game console today ev ...
- Ford Will Keep Mercury Running Despite Lagging Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 14, 2006
Although analysts have said for years that Ford needs to cut do ...
- Chevy Asks Students To Create Super Bowl Ad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 13, 2006
Chevrolet is challenging college students to create a 30-second spot for ...