VANESSA HORWELL

Vanessa Horwell is is Chief Visibility Officer and founder of ThinkInk and The ThinkTank, a creatively driven PR and visibility agency that shuns press releases in favor of storytelling. She founded the company in 2004, after being fed up with PR agencies that offered only more of the same. She works with companies and nonprofits in the U.S., U.K. and Europe to improve their visibility through strategic public relations and new media channels. Reach her here.

  • A Lesson From Julian Assange
    If 2010 was the year of austerity, 2011 may well be "The ...
  • Goodbye 2010, The Year Of Austerity
    And I'll bet you all thought 2009 was a killer. ...
  • Paying To Play In The Social Media Sandbox
    Some have argued against the pay-for-play model that is slowly becoming prevalent ...
  • Committing Word Crime
    This is a call for 2010's most meaningless words. ...
  • DIY PR: Leave It To The Professionals
    Like my misadventure with home-decorating, doing things without knowledge or expertise can, ...
  • You Can't Have It Both Ways, It Seems
    Why is it okay to publicize men's sexual needs, but not wome ...
  • You Give PR A Bad Name
    Manipulating and faking reviews is tantamount to fraud and premeditated deception. ...
  • The Pay For Play Conundrum
    PFP is unethical; it lessens the overarching value of PR as a ...
  • Wikileaked. Now What?
    What the Wikileaks publication of classified information means for media. ...
  • The PR Industry: An Economic Bellwether?
    We need to make ourselves truly indispensable to our clients. ...
  • Pilots Walk The Gangplank
    Common sense should have told the Spirit pilots this: a stonewall is ...
  • PR Is No Substitute For The Truth
    These are basic, raw reactions on the public's part -- and they ...
  • Come Together
    The (very) positive effects of combined marketing and PR efforts. ...
  • Advice To BP That It Didn't Ask For
    I invited PR industry and marcomm experts to share their views on ...
  • Why PR, Start-Ups Don't Always Mix
    I ask start-ups everywhere to think before they turn to PR as ...
  • Salesmanship In PR
    Should more emphasis be placed on sales skills within agencies and as ...
  • Sayonara, So Long, Goodbye!
    Toyota can bring in the best PR teams, they can bring on ...
  • Taming Tiger
    Moral and scientific arguments aside, who are we to judge if Tiger ...
  • Getting Into The Mixing Bowl
    Are Super Bowl ads also influenced by larger factors than the ad ...
  • Who Can Nonprofits Turn To For Help?
    If a nonprofit doesn't promote itself to endear its cause and mission ...
  • New Year, New Decade, New Focus
    As befitting the start of a new year, we've all made a ...
  • Unpredictions For 2010
    Nine tongue-in-cheek macro trends for the public relations industry that are (virtually, ...
  • What Are Words For?
    We've both devalued our language and the meaning of the words we ...
  • Great Expectations
    Why it's so important to spell out your expectations before you start ...
  • Storytelling Is An Art
    Good stories don't need to be packaged in special kits or on ...
  • Think You Know PR? Think Again
    It's time for us to gain more respect in what we do, ...
  • Do As I Say, Not As I Do
    Forget the hype, create great conversations instead. Create opportunities to present your ...
  • A Tale Of PR And Social Media
    Like any disruptive innovation, social media has come at a time when ...
  • Say No To More Recession Talk
    A broader mindset filled with promise and opportunity is a much healthier ...
  • It's My PR Story (And I'm Stickin' To It)
    As a PR person, I want to get to know you better. ...