- 'Desperate Housewives' Beats 'The Sopranos'--By The Numbers
TV Watch, Wayne Friedman - Wednesday, March 15, 2006
With TV ratings, there is always safety in numbers. Swimming in dat ...
- Marketing Of CW, MyNetwork Causes Confusion
MediaDailyNews, Wayne Friedman - Tuesday, March 14, 2006
The marketing launch of CW and MyNetworkTV this fall is expected ...
- Reality TV: Nastiness Is Back
TV Watch, Wayne Friedman - Tuesday, March 14, 2006
The original world of reality programming--full of vapid, droll, and other characte ...
- Final Data Confirms '05 Was Off Year For Local TV Ads
MediaDailyNews, Wayne Friedman - Monday, March 13, 2006
In its typical two-year yo-yoing advertising performance, local broadcast TV's advertising revenu ...
- Yet Another Way To Skin National TV Ad Revenues
TV Watch, Wayne Friedman - Monday, March 13, 2006
A station or network giving up advertising time to get programming isn ...
- Nick Exec Offers Food For Thought, Says Kids Nets Won't Be Less Bought
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, March 10, 2006
Nickelodeon's top sales executive Thursday told reporters that pressure on food markete ...
- Tube Music Gets Tribune Digital Distribution
MediaDailyNews, Wayne Friedman - Friday, March 10, 2006
Tube Music Network, a digital music network, has inked a distribution de ...
- CBS Posts Strong Ad Results For PGA Golf
MediaDailyNews, Wayne Friedman - Friday, March 10, 2006
CBS is not just seeing good advertising sales results from the NC ...
- TiVo Sees Less Red, Restructures Pricing Plans
MediaDailyNews, Wayne Friedman - Friday, March 10, 2006
Although still in the red, TiVo has improved its financial picture wi ...
- TV's Upfront Advertising Drug: Movie Marketing Dollars
TV Watch, Wayne Friedman - Friday, March 10, 2006
"Hollywood spent more money marketing movies that were seen by fewer people ...
- Palisades Media Adds MGM To Its Movie Reel
MediaDailyNews, Wayne Friedman - Thursday, March 9, 2006
Veteran theatrical film media buyer Palisades Media Group has signed up t ...
- One-Camera Set-Up Becoming New Sitcom Standard
TV Watch, Wayne Friedman - Thursday, March 9, 2006
TV viewers may just want to look at comedies through one came ...
- CW, My Network Expand Station Base
MediaDailyNews, Wayne Friedman - Wednesday, March 8, 2006
The CW and My Network TV continue to inch along in the ...
- AT&T Back, With Perhaps The Same Mis-Firing Video Plans
TV Watch, Wayne Friedman - Wednesday, March 8, 2006
Do we really need to worry about the telcos getting into TV. ...
- Oscars Dodge A Bullet
MediaDailyNews, Wayne Friedman - Tuesday, March 7, 2006
Considering the predictions of doom and gloom, the Academy Awards must thi ...
- Brandtique Of The Week: Surviving Charmin
MediaDailyNews, Wayne Friedman - Tuesday, March 7, 2006
It's hard to argue against toilet paper in the wilderness--but keep yo ...
- TV's New Upfront Advertising Season Starts After Labor Day
TV Watch, Wayne Friedman - Tuesday, March 7, 2006
TV advertising's upfront isn't losing its power. It's just begun to fl ...
- 'American Idol' No Longer Idle, Dominates Thursday Again
MediaDailyNews, Wayne Friedman - Monday, March 6, 2006
Round two of the battle of the Thursday night TV titans al ...
- Oscar Winners Are Now Smaller, More Honest Movies
TV Watch, Wayne Friedman - Monday, March 6, 2006
The world of the Oscars has been under attack. In the la ...
- ABC Wins February Sweeps With An Asterisk
MediaDailyNews, Wayne Friedman - Friday, March 3, 2006
Who won the February sweeps? It has been increasingly hard to te ...
- MyNetworkTV Adds Sinclair Stations As Affiliates
MediaDailyNews, Wayne Friedman - Friday, March 3, 2006
Following on the heels of its archrival CW's affiliate deals on Wednesda ...
- Yahoo! Decides To Change Course On Traditional TV Content
TV Watch, Wayne Friedman - Friday, March 3, 2006
Yahoo is making a good choice when it comes to TV shows--avo ...
- CBS Nears Deals To Collect 'Hundreds of Millions' From Cable
MediaDailyNews, Wayne Friedman - Thursday, March 2, 2006
One day after CBS sought legal means in recovering several hundred milli ...
- CW Adds Five Stations, More Than Half Of U.S.
MediaDailyNews, Wayne Friedman - Thursday, March 2, 2006
In wielding its strong market position, The CW has added five n ...
- Nielsen Opts Out Of Arbitron Venture, May License Portable Meter Technology
MediaDailyNews, Wayne Friedman - Thursday, March 2, 2006
Nielsen Media Research says it will abandon its joint venture to ro ...
- TV Business This Springtime Comes In Roaring
TV Watch, Wayne Friedman - Thursday, March 2, 2006
Now that the February sweeps have been swept away--and with them, t ...
- CBS Radio Bites Back, And Sues Howard Stern
MediaDailyNews, Wayne Friedman - Wednesday, March 1, 2006
CBS Radio has sued Howard Stern, its former big-time radio personality, f ...
- Ion Media Networks: Charged Up And Going Somewhere
TV Watch, Wayne Friedman - Wednesday, March 1, 2006
TV networks are looking for more scientific branding associations in the ho ...
- On-Demand Looks for Models
OMMA Magazine, Wayne Friedman - Wednesday, March 15, 2006
Advertising and content struggle to find the right formula. ...