- ESPN's Triple Threat: XP Measures Cross-Media
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
ESPN will be launching a cross-platform research effort, ESPN XP, in t ...
- NBC's 'Parenthood' Shows Promise, 'Leno' Back
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
NBC's critical reshuffling of its 10 p.m. and late-night programming is showi ...
- With TV Doing Lots Of 'Pulling,' What's The Damage To Viewers?
TV Watch, Wayne Friedman - Thursday, March 4, 2010
What's going on with all this TV pulling? Viacom has "pulled" "T ...
- Comcast: NBC Won't Turn Into Cable Network
MediaDailyNews, Wayne Friedman - Tuesday, March 2, 2010
SAN FRANCISCO -- Comcast won't make the same mistakes with NBC th ...
- Nissan Drives 'Parenthood' Premiere
MediaDailyNews, Wayne Friedman - Tuesday, March 2, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- ESPN to launch new cross media research study
Show Daily, Wayne Friedman - Wednesday, March 3, 2010
ESPN will be launching cross platform research effort, ESPN XP, in t ...
- Agencies will be future software companies
Show Daily, Wayne Friedman - Wednesday, March 3, 2010
Advertising agencies need to transform themselves â€" but not necessarily towards tradition ...
- His nickname could have become eHarmony
Show Daily, Wayne Friedman - Wednesday, March 3, 2010
In the crucial days around September 18, 2008, when the financial troubl ...
- A high school for advertising
Show Daily, Wayne Friedman - Wednesday, March 3, 2010
Some inner city high schools have had some troubled times. But R ...
- Cable Companies Unite Against Broadcasting's Little Guys
TV Watch, Wayne Friedman - Wednesday, March 3, 2010
It's always been cable versus broadcast. And now Discovery Communications and Cablevisi ...
- Dish Makes Subscriber Gains, But Net Income Plummets
MediaDailyNews, Wayne Friedman - Monday, March 1, 2010
Dish Network made some financial and subscriber gains in its fourth-quarter reporti ...
- 4As: Blogging As Entertainment, Benchmarks To Change For Local TV
MediaDailyNews, Wayne Friedman - Monday, March 1, 2010
San Francisco, Calif. -- Media discussions at the American Association of Advertisi ...
- iPad and tablet content: Who will own it?
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
Some critics worry Apple Inc.’s iPad will control content much like App ...
- Magazines readers will lean back with iPad
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
True magazines on the web haven’t worked. Hello, iPad! Chris Anderson, editor-in-chi ...
- Keeping the AOR for consumer marketers? Unilever still likes it.
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
Unilever likes a lot of the traditional in the advertising business â ...
- Ad Agency residency?
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
Think about promoting your young advertising executives? Just hold on a secon ...
- EA goes for a big kick in 2010
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
For Electronic Arts, it could be a big kicking year. The gami ...
- Counting deforestation? Google is helping
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
At the recent Copenhagen climate summit, a lot of talk was ma ...
- Digital aid during times of disasters
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
A number of technical people and companies â€" both big and sma ...
- More Hispanic marketing and media dollars? You’ll be doing it -- soon
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
The U.S. population is dramatically changing, says Graciela Eleta, senior vp ...
- TV advertising looks good â€" this recession.
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
The recession has been bad, but for TV and other media platfor ...
- NBC-Comcast: You have to risk to get rewarded
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
Television programming and distribution merger deals don’t have a good track recor ...
- Performance, performance, performance.
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
In an early morning keynote address at the 4A’s, “Transforming Media Integrati ...
- Where’s the ad agency leadership at the 4A’s?
Show Daily, Wayne Friedman - Tuesday, March 2, 2010
The 4A’s media event has improved say executives -- but some ...
- NBC's 'Tonight Show' Problem Has Started All Over Again
TV Watch, Wayne Friedman - Tuesday, March 2, 2010
Five years after NBC answered the question the first time, it's n ...
- Movie Industry Snubs Oscars, Ad-Wise
Marketing Daily, Wayne Friedman - Monday, March 1, 2010
The movie industry still isn't taking much advantage of its biggest ...
- A picture is worth a thousand words -- and some marketing emotion
Show Daily, Wayne Friedman - Monday, March 1, 2010
Jeff Hayzlett, chief marketing officer and vp of Eastman Kodak Company, ask ...
- What’s wrong with marketing today: Where’s the consumer?
Show Daily, Wayne Friedman - Monday, March 1, 2010
“Marketing isn’t about being concerned [about what doesn’t work]; it’s about bei ...
- The 4A’s new logo â€" not less driven.
Show Daily, Wayne Friedman - Monday, March 1, 2010
The 4A’s new logo â€" not less driven. The American Association ...
- Soon it'll be a 50-50 digital media world. But much is still wrong.
Show Daily, Wayne Friedman - Monday, March 1, 2010
Digital data is growing â€" but a lot of it is doesn ...