• by Wayne Friedman , Staff Writer, March 3, 2010

But Ron Berger, chairman of Euro RSCG U.S., says there is some hope. Two years ago the High School for Advertising and Media opened up in September 2008 â€" all with the focus on advertising and marketing.

The 4A’s have been involved almost from the start â€" helping to shape the curriculum -- as well as number of media platforms and media agencies. Students closer work on branding assignments, go on field trips, and work closely with many industry professionals.

The first class is due to graduate in 2012. But unlike most city schools â€" especially some troubled ones in New York City -- Berger says these results will be largely positive. He says the school is on pace to graduate about 90% of its students.