- Upfront: 2010 Scatter Predictions Soar
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
TV estimates of big volume gains this coming upfront period have talk ...
- 'Survivor' Remains Tough, 'Vampire' Bites Competition
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
Coming into the home stretch of the 2009-2010 season, the broadcast networ ...
- TV Station Revs To Climbing
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
The latest estimates are that TV stations' sudden advertising growth will ri ...
- Viacom Reports 3% Ad Growth Across Cable Nets
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
Television advertising is definitely back at Viacom. On Thursday, Viacom said advertisi ...
- Comcast: Local Ad Sales For TV, Digital Spike
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
TV stations aren't the only ones seeing big rises in local advertisi ...
- O'Brien And Leno: Still Looking For A Reversal Of Fortune
TV Watch, Wayne Friedman - Friday, April 30, 2010
Reversal. That's part of the entertainment marketing formula TV counts on ...
- Nielsen: More TV In Homes
MediaDailyNews, Wayne Friedman - Wednesday, April 28, 2010
For video consumers, it's not only a case of more new digit ...
- TV's Old Strategic Tools Still Matter -- Maybe More So In The Digital Age
TV Watch, Wayne Friedman - Thursday, April 29, 2010
You have to be amazed that even in this digital age, prov ...
- NBC Launches CMO Program To Tap Outside Expertise
MediaDailyNews, Wayne Friedman - Tuesday, April 27, 2010
NBC Universal's integrated sales marketing's division is kicking off a new projec ...
- TV, The Beast That Won't Die
TV Watch, Wayne Friedman - Wednesday, April 28, 2010
Internet video executives are tired of waiting for traditional TV to di ...
- DirecTV, Dish Jointly Pitch TV Marketers, Agencies
MediaDailyNews, Wayne Friedman - Monday, April 26, 2010
Under an advertising effort called the Advanced Satellite Advertising Platform, DirecTV a ...
Raw, Wayne Friedman - Tuesday, April 27, 2010
...
- What you need to see in 3D on TV
Raw, Wayne Friedman - Tuesday, April 27, 2010
Big sports events, big nature specials seem ripe of 3D TV. B ...
- The one percent solution
Raw, Wayne Friedman - Tuesday, April 27, 2010
While ceding that Fox's Glenn Beck had done a good job ...
- Key To TV's Future? Give TV Consumers Their Own Upfront Deal
TV Watch, Wayne Friedman - Tuesday, April 27, 2010
Verizon's FiOS is running an advertising campaign right now that calls f ...
- Some TV Viewer Loss Blamed On Video Games
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
Television viewer erosion is the result of a fractionalized viewership -- whi ...
- ESPN Grabs Another NFL Ratings Record
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
With its first live prime-time showing of the NFL draft, ESPN grabb ...
- The Secret Is Out: The Super Bowl Has Been On Cable For Years
TV Watch, Wayne Friedman - Monday, April 26, 2010
Years ago a big cable TV executive, the late cable pioneer Bi ...
- Online Ads Surpass TV Ads In Recall, Likability
MediaDailyNews, Wayne Friedman - Thursday, April 22, 2010
New online advertising research has again shown what other studies have suggeste ...
- Hulu's Pay Scheme: Bigger Digital Coins -- And A Brand Message
TV Watch, Wayne Friedman - Friday, April 23, 2010
Hulu now enters the world of creeping media charges. It moves stealthi ...
- Trending Up: Media General Revs Up 12%
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2010
As other TV station groups have reported, Media General has been bolster ...
- Carney Named New Disney Marketing Chief
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2010
Making a rare high-level executive move, Walt Disney Studios has announced ...
- Daytime Is The Next Frontier For Cable Networks
TV Watch, Wayne Friedman - Thursday, April 22, 2010
Cable networks get a lot of credit for ratings gains made again ...
- C3 Ratings Pay Off For Marketers
MediaDailyNews, Wayne Friedman - Tuesday, April 20, 2010
Halfway through the 2009-2010 TV season, marketers continue to be getting mo ...
- TV Stations Record Rev Gains In Web Sites, Digital Efforts
MediaDailyNews, Wayne Friedman - Tuesday, April 20, 2010
TV stations' Web businesses fared better than newspapers' declining digital efforts ...
- Oprah's new cable network grabs P&G
Raw, Wayne Friedman - Wednesday, April 21, 2010
From the not-so-surprising department: The new Oprah Winfrey Network has landed i ...
- Will Big Consumer Companies' Clout Trump That Of Big Media Agency's?
TV Watch, Wayne Friedman - Wednesday, April 21, 2010
PepsiCo and InBev's Anheuser-Busch's agreement to purchase media together is perhaps t ...
- Bank Of America Sponsorship Includes Mini-Docs
Marketing Daily, Wayne Friedman - Tuesday, April 20, 2010
Bank of America is lending some unusual advertising/programming help to the cab ...
- Bank of America Sponsors History's 'America'
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
Cable network History is getting some unusual advertising/programming help for its massi ...
- NBC, IndoorDirect Shop 'Community' To Diners
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
In a deal with indoorDIRECT's Restaurant Entertainment Network, NBC will send ...