- Delayed TV Marketing Reaction: It's Still Good, Even At Half The Absorption
TV Watch, Wayne Friedman - Monday, June 21, 2010
So I'm driving in a rental Toyota Camry to a convention ...
- Bewkes Upbeat: TV Everywhere On Pace, VOD Growing
MediaDailyNews, Wayne Friedman - Thursday, June 17, 2010
Las Vegas, NV - TV Everywhere is growing at Time Warner a ...
- Ferro To EVP, Disney Media Sales
MediaDailyNews, Wayne Friedman - Thursday, June 17, 2010
Disney kids media platforms have a new lead integrated marketing and advertisi ...
- A New TV Ad Marketplace: Add $30 billion?
TV Watch, Wayne Friedman - Friday, June 18, 2010
Now that the TV upfront is over, we can focus on t ...
- Advertisers Target Too Narrow An Audience
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
Las Vegas, NV - Which half of your advertising is working? Whatev ...
- Media Consumption Significant Prior To Shopping
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
The Council for Research Excellence found that nearly two-thirds of consumers list ...
- Who 's The TV King? Nielsen Says It ISN'T Content -- For Now, Anyway
TV Watch, Wayne Friedman - Thursday, June 17, 2010
A small segment of young consumers isn't ready to anoint content ...
- ESPN Pushes 3-Screen Approach, But TV Still King
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
ESPN isn't just about all screens all the time; it's about conte ...
- Nielsen Speeds Up Video Measurement
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
Las Vegas, NV - Nielsen will be ramping up its efforts wh ...
- What If Social-Media-Like Privacy Concerns Hit Traditional TV?
TV Watch, Wayne Friedman - Wednesday, June 16, 2010
A couple of weeks ago, a friend from high school contacted ...
- SNL Kagan Forecasts Ad Recovery
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
After crushing double-digit percentage declines in advertising a year ago, TV station ...
- Cablevision Buys Bresnan For $1.36B
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
Looking to move beyond its mostly East Coast businesses, the U.S.' fifth-large ...
- 'True Blood' Bites Into HD Outdoor Campaign
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
CBS Outdoor says it's started the world's first high-def outdoor video post ...
- Facebook and one high school football coach
Raw, Wayne Friedman - Tuesday, June 15, 2010
Las Vegas, NV – Facebook forces up a lot of privacy issu ...
- Sure, diamonds are forever. But Facebook is right now.
Raw, Wayne Friedman - Tuesday, June 15, 2010
Social media is addicting – and can get even burglars confused abo ...
- Whipping up market share
Raw, Wayne Friedman - Tuesday, June 15, 2010
"You can't buy publicity like this," says Irene Rosenfeld, chairman/CEO at Kra ...
- Nielsen: Not cracking the code yet
Raw, Wayne Friedman - Tuesday, June 15, 2010
Too many brands and not enough focus on the consumer. That's w ...
- FCC Protection For NBC's Stations Sports Programming Efforts? Foul Ball!
TV Watch, Wayne Friedman - Tuesday, June 15, 2010
NBC affiliates want the Federal Communications Commission to intercede if Comcast Cor ...
- Upfront: Cable Hauls 18% Rise In Ad Buys
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 11, 2010
Top cable networks have completed virtually all of their upfront business ...
- Media General TV To Offer Yahoo Ads
MediaDailyNews, Wayne Friedman - Friday, June 11, 2010
Expanding its deal started three years ago, television and newspaper company, Med ...
- TV And Its Older Entertainment Brother, Movies: An Increasingly Dramatic Bond
TV Watch, Wayne Friedman - Monday, June 14, 2010
Films are more dependent than ever on TV as a messaging/commercial platfor ...
- NBC Upfront Haul, Cable, Broadcast Pegged At $4B
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
Moving quickly in securing upfront business on non-NBC network TV platforms, N ...
- Local TV Revs Soar 20%
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
Television advertising had a strong first quarter, with network revenues up 1 ...
- NHL Blackhawks Earns Best Cup Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
The best TV viewing Stanley Cup game in 36 years went ...
- NFL Will Get $4 Billion From TV Networks -- Even If Players Strike
TV Watch, Wayne Friedman - Friday, June 11, 2010
The NFL has a great money deal with the networks -- apparentl ...
- Internet Video To Hit 193 Mil Users By 2014
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2010
U.S. Internet video users will continue to climb in the next t ...
- 'Glee' Keeps Singing, NBA Gains
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2010
One of the big new shows for this season -- Fox's "Gle ...
- Media Consolidation Could Mean Missing A Chance To Be Big TV Executive/Producer
TV Watch, Wayne Friedman - Thursday, June 10, 2010
Comcast Cable and Time Warner Cable are two cable industry leaders ...
- Broadcast Upfront Ends, Estimated $7.3 Bil., 17% Added To Prime-Time Coffers
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
The broadcast network part of the upfront advertising market is nearly do ...
- Broadcast Spots Drop, Cable Prices Head North
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
Broadcast network unit pricing continues to drop -- this time 10% ...