Liz Aviles

Articles by Liz All articles by Liz

• This Must Be The Place: Consumers' Evolving Expectations Of Home in Marketing Insider on 09/02/2023
  

  Smart home brands are both tracking and tapping into three key trends reflective of consumers' evolving home-related motivations and expectations.

• This Must Be The Place: Consumers' Evolving Expectations Of Home in Marketing Insider on 07/24/2023
  

  Smart home brands are both tracking and tapping into three key trends reflective of consumers' evolving home-related motivations and expectations.

• Smells Like Gen Z Nostalgia in Marketing Insider on 11/04/2022
  

  Pushing those nostalgic memory receptors can be a powerful source of energy for a brand to tap. That's provided it's done the right way.

• Smells Like Gen Z Nostalgia in Marketing Insider on 07/08/2022
  

  Pushing those nostalgic memory receptors can be a powerful source of energy for a brand to tap. That's provided it's done the right way.

• Gen Z Rising: Get On Board Or Get Out Of The Way in Marketing Insider on 06/29/2021
  

  Gen Z is pushing brands to dispense with the BS, and help them course-correct the imperiled planet they and their children will inherit.

• Taking An Active Role In Social Shopper Marketing Activation in Marketing: CPG on 04/08/2016
  

  As a CPG marketer, you get that social activation plays a crucial role in the shopper marketing mix. With almost 60% of Americans already actively using social media, brands and retailers recognize the important role that social platforms like Facebook, Pinterest and Instagram play in shoppers' digitally enabled path to purchase. Brand and agency teams now consistently work together to maximize the benefits of integrating social in their shopper marketing strategy.

• Social Reciprocity Can Work For Your Brand, Too in Marketing: CPG on 12/22/2014
  

  At this point on the calendar, marketers tend to reflect on the best marketing of the year and consider how to apply others' successful strategies to their own brands and categories. Think of it as sideways inspiration.

• Are You Delivering Seamless Marketing?  in Marketing Daily on 04/17/2012
  

  Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask themselves if they are delivering the marketing equivalent of a "natural user interface."

• Shopping Pops With Chopping Blocks in Marketing Daily on 12/15/2011
  

  Ditch the "dumb dad" stereotype and reach out to the 21st-century man.

Comments by Liz All comments by Liz

• Agency Valentine's Day Initiatives by Larissa Faw (MAD on 02/13/2019)
  

  Clever stuff! Valentine's Day is Upshot's anniversary with this year our 25th anniversary. All Upshotters arrived to find a bottle of Ruffino prosecco and a box of chocolates on their desk yesterday. Swoon!Thanks for sharing so much great inspiration.

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