- Toxic PR Clients: Are They Worth The Risk?
Marketing Daily, Alison Hill - Friday, October 13, 2017
All the pros responding to my inquiry said they would not represe ...
- The Princess And The Pee: Caesars, Zappos Clean Up On The Concert Porta-Potty Experience
Marketing: Entertainment, Alison Hill - Friday, August 4, 2017
The last rock concert I attended as a fan was probably R ...
- The CEOs We Love To ... Like?
Marketing: Entertainment, Alison Hill - Thursday, July 13, 2017
I once handled PR on the West Coast for the most-hated m ...
- Getting The Goods On Google
Marketing: Entertainment, Alison Hill - Thursday, June 1, 2017
When I interviewed for my first PR job, I never worried th ...
- It's A Mad, Mad Augmented Virtual World
Marketing: Entertainment, Alison Hill - Thursday, May 4, 2017
How artificially intelligent are you? Sorry, let me put that another wa ...
- The Message On Voicemail: Do It Right Or Not At All
Marketing: Entertainment, Alison Hill - Thursday, April 6, 2017
Apparently, there's something that people find more horrifying than the IRS, ba ...
- Whatever Happened To VNRs? The Original Fake News
Marketing: Entertainment, Alison Hill - Thursday, March 2, 2017
Okay, I admit it: I recently struggled to get television coverage ...
- Tostitos Campaign Scores A Touchdown (But Not A 2-Point Conversion?)
Marketing: Entertainment, Alison Hill - Thursday, February 2, 2017
Mashable called it a "stunt." "Adweek" said it was a "neat par ...
- 5 Habits Of Highly Effective Publicists (and 5 No-nos)
Marketing: Entertainment, Alison Hill - Thursday, January 5, 2017
Happy New Year, everyone! If it's the beginning of January, it mu ...
- Look, Ma! I'm On TV!
Marketing: Entertainment, Alison Hill - Thursday, December 1, 2016
When you're watching television and you see "experts" giving their opinions ...
- Hire Power
Marketing: Entertainment, Alison Hill - Thursday, November 3, 2016
The who, how and why of taking on more PR personnel. ...
- Table Talk: How A Panel Discussion Can Build Buzz For Your Brand
Marketing: Entertainment, Alison Hill - Thursday, October 6, 2016
Let's face it: No one's heart starts beating faster at the menti ...
- The ABC's Of A-Listers
Marketing: Entertainment, Alison Hill - Thursday, September 1, 2016
I've heard it too many times to count: As I look f ...
- SWAGalicious
Marketing: Entertainment, Alison Hill - Thursday, August 4, 2016
How to get the most out of the stuff you give a ...
- Learning While Lounging: Six Great Beach Reads About PR And The Media
Marketing: Entertainment, Alison Hill - Thursday, July 7, 2016
Summer has officially kicked into high gear, which means the search ...
- If You Build It, They Will Be A-mazed
Marketing: Travel, Alison Hill - Monday, June 27, 2016
After a few decades in the marketing and PR business, I thoug ...
- If You Build It, They Will Be A-mazed
Marketing: Entertainment, Alison Hill - Thursday, June 2, 2016
After a few decades in the marketing and PR business, I thoug ...
- The Tweets Heard Round The World
Marketing: Entertainment, Alison Hill - Thursday, May 5, 2016
"Everyone has made mistakes. I just make them in public." ...
- What's In A Name?
Marketing: Entertainment, Alison Hill - Thursday, April 7, 2016
Do celebrity endorsements help presidential candidates? ...
- Picture Perfect: Great Photography Is Key To A Great Campaign
Marketing: Entertainment, Alison Hill - Thursday, March 3, 2016
The Beatles crossing Abbey Road. Celebrities with milk mustaches. The GEICO gec ...
- Falling In Love With V-Day?
Marketing: Entertainment, Alison Hill - Thursday, February 4, 2016
The holiday everyone loves to hate gets a fresh approach in creati ...
- When Bad PR Happens To Famous People
Marketing: Entertainment, Alison Hill - Thursday, December 31, 2015
Test your crisis-PR savvy in these multiple-choice hypotheticals. ...
- Lessons Learned: Wisdom From A College PR Class
Marketing: Entertainment, Alison Hill - Thursday, December 3, 2015
As I mentioned a few months ago in this space, I ha ...
- Let's Put on a Show!
Marketing: Entertainment, Alison Hill - Thursday, November 5, 2015
How to produce a flawless event. ...
- Toys Are Them: TTPM And The Holiday Media Showcase
Marketing: Entertainment, Alison Hill - Thursday, October 1, 2015
It's hard to believe that Christmas is less than 90 days awa ...
- The Art Of The Pitch
Marketing: Entertainment, Alison Hill - Thursday, September 3, 2015
What five cinematic salesmen can teach PR students about pitching stories. ...
- A Real Education: Teaching Students The True Lessons Of PR
Marketing: Entertainment, Alison Hill - Thursday, August 6, 2015
This month, I will head back to school to teach a cour ...
- Con Game: How Can A Marketing Message Get Through The Comic-Con Noise?
Marketing: Entertainment, Alison Hill - Thursday, July 2, 2015
I checked in with Elliott Serrano, the founder and "CGO" (Chief Ge ...
- The Matte Effect: Creating, Writing, And Placing Your Own Story
Marketing: Entertainment, Alison Hill - Thursday, June 4, 2015
A colleague of mine and I were recently brainstorming a new-business propos ...
- Words From The Wise Man: Thank You, Roger Mayer
Marketing: Entertainment, Alison Hill - Thursday, May 7, 2015
The entertainment world lost another icon when Roger Mayer passed away ...