- Foursquare Opens Up About Programmatic Ads
Around the Net in Real-Time, Tyler Loechner - Thursday, February 27, 2014
Advertising Age on Thursday posted an article about Fourqaure, and how t ...
- VivaKi, Xaxis, IBM On Advertisers Better Understanding Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, February 27, 2014
The Drum has posted a Q&A with execs from VivaKi, IBM, Xax ...
- Turn Taps Green From Fairfax
Around the Net in Real-Time, Tyler Loechner - Thursday, February 27, 2014
AdNews has reported that Ben Green, ex-national sales director of data-driven advertisi ...
- SpotXchange Bolsters European Team
Real-Time Daily, Tyler Loechner - Thursday, February 27, 2014
Programmatic video ad platform SpotXchange on Thursday announced the promotion of Clai ...
- Struq Launches Cross-Device Retargeting Platform For Retailers
Real-Time Daily, Tyler Loechner - Thursday, February 27, 2014
London-based Struq has launched what it claims to be a first: ...
- Adaptive Media Names Nguyen CTO
Real-Time Daily, Tyler Loechner - Thursday, February 27, 2014
Adaptive Media, a supply-side platform (SSP), on Thursday announced the appointment ...
- 10 Things To Know About Programmatic
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 26, 2014
Media Week has posted a list of "10 things you need ...
- Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 26, 2014
The Drum has posted an article exploring whether or not programmatic ...
- Hubspot, Salesforce, Marketo Top List Of Best Marketing Automation Vendors For SMBs
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
VentureBeat on Wednesday released a report ranking the top 10 marketing automati ...
- 90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
The multi-year "year of mobile" has spilled into 2014, and marketers a ...
- Vibrant Partners With Moat To Measure 'Beyond Viewability'
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
Vibrant Media, a publisher network with a focus on native advertising, ...
- Click-Through Rate Shares Top Spot As Favorite Mobile Measurement, Even If You Don't Know How
RTBlog, Tyler Loechner - Thursday, February 27, 2014
If you go to an industry conference, you might leave the ro ...
- New Trading Desk Focuses On Reaching Multicultural Audiences
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 25, 2014
Advertising Age on Tuesday wrote an article highlighting a new trading de ...
- Google Has Eyes On Buy-Side In 2014
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 25, 2014
Beet.TV has reported that "Google will invent more resources in 2014 ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Tuesday, February 25, 2014
"Multi-channel audience and content monetization company, [Company 1], a leader in programmat ...
- The Trade Desk Closes $20 Million Round
Real-Time Daily, Tyler Loechner - Tuesday, February 25, 2014
The Trade Desk, a demand-side platform (DSP), on Tuesday announced it h ...
- VivaKi Joins OpenVV Group
Real-Time Daily, Tyler Loechner - Tuesday, February 25, 2014
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortiu ...
- Criteo Appoints Wang As Managing Director, China
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
Criteo this week announced the appointment of Ann Wang as managing directo ...
- The Phones Have Ears
RTBlog, Tyler Loechner - Wednesday, February 26, 2014
"Content is king," they say, and from it comes context. But wh ...
- Meredith's Chip Schenck on Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, February 24, 2014
Adweek has posted a Q&A with Chip Schenck, VP of programmatic sal ...
- Google Forms Private Programmatic Exchange With Local Media Consortium
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Google on Monday announced it has struck a deal with the Loc ...
- Opera Mediaworks Launches Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Mobile ad platform Opera Mediaworks on Monday announced the launch of t ...
- Adform Opens Offices In LA, NY
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Adform, a Denmark-based programmatic ad platform, on Monday announced its expansion in ...
- Oracle's BlueKai Buy Broke Our Crystal Ball
RTBlog, Tyler Loechner - Monday, February 24, 2014
Leave it to a company named Oracle to prove RTBlog's predictive powe ...
- Mobile RTB Not 'All It's Cracked Up To Be'
Around the Net in Real-Time, Tyler Loechner - Friday, February 21, 2014
VentureBeat wrote a story, written by Roi Chobadi, co-found and chief produ ...
- Cox Begins Selling Linear TV Inventory Programmatically
Real-Time Daily, Tyler Loechner - Friday, February 21, 2014
Cox Media, the ad sales division of one of the largest operato ...
- Mobile Pre-Roll CPMs Higher Than Desktop In December
Real-Time Daily, Tyler Loechner - Friday, February 21, 2014
The amount of desktop and mobile pre-roll inventory available for programmatic buyi ...
- The Anatomy Of The Programmatic Marketplace, Revealed By The Herfindahl Index
RTBlog, Tyler Loechner - Monday, February 24, 2014
Turn, a demand-side platform (DSP), put its team of data scientists ...
- Weather Channel's Hlavacek: Revenue 'Justifying' Publisher Investment In Programmatic
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory ...
- Criteo Shells Out $28.8 Million To Acquire Real-Time Email Marketing Platform
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Criteo on Thursday announced it has acquired Tedemis, a Paris-based personalized ema ...