• by Tyler Loechner  @mp_tyler, February 25, 2014

“Multi-channel audience and content monetization company, [Company 1], a leader in programmatic advertising across mobile, video and online display, today announced a partnership with [Company 2]. The partnership will enable [Company 2] to leverage [Company 1]’s proprietary mobile ad-serving platform, [Platform], designed to enhance mobile monetization efforts, increase optimization, and boost scalability for its partners.”

“[Company 1]’s [Platform] is a real-time bidding (RTB) system that leverages machine learning algorithms paired with contextual and semantic engines to bring more transparency to online advertising placements.”