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Eric Pakurar

Member since April 2012 Contact Eric

Articles by Eric All articles by Eric

  • Whole Foods' New Chain Puts Tech Front and Center, Unleashes New Opps for CPG Brands in Marketing: CPG on 08/24/2015

    When Whole Foods announced earlier this year it was planning the launch of a new chain of stores designed to cater to the needs of Millennials, many scoffed at the food giant's approach. The most common critique was whether or not a single generation really needed a dedicated grocery store. However, beneath a flurry of press coverage, there was a key point that seemed to be going unnoticed by most: the profound newness of introducing technology into the grocery store environment.

  • Getting In The Box: Why CPG Brands Should Be Leading The Meal Kit Delivery Trend in Marketing: CPG on 07/27/2015

    As more and more Americans are turning to delivered kits for their meal planning needs, you've probably seen some news coverage featuring one of the many fresh meal kits or prepared meal delivery options such as Blue Apron, Plated, Hello Fresh and similarly, celebrity chef David Chang's "Maple" service. The number of providers and subscribers of such services has steadily been on the rise in recent years, and, if it continues, it could mean trouble for CPG brands.

  • Product Placement Is The 'New Black' in Marketing: CPG on 06/22/2015

    Last week Netflix officially released Season 3 of its hit series "Orange is the New Black." This was my excuse to lock myself indoors for an entire weekend, binge watch the new release and order delivery. But as I spent the weekend mesmerized by bright lights and convoluted plot lines, I was struck by the frequency with which household brands and products appeared on my screen. As I progressed from one episode to the next, I became aware of the prominent role product placement seemed to play - a much bigger role than on traditional, network TV. So I set out to confirm this hypothesis.

  • Will Giant Retailers Take A Punch? Bring On The Competition in Marketing: CPG on 06/02/2015

    Walmart and Whole Foods, two of the nation's most well-known retailers, boldly stepped into the proverbial boxing ring last month, with announcements that take unabashed aim at their competition. Walmart's news heralded a subscription-shipping program in the same vein as Amazon Prime, while Whole Foods unveiled plans to open a new retail format that at first glance - many details of the business model have yet to be announced - bears a striking resemblance to the Millennial-favorite Trader Joe's.

  • From Winter Blues To Spring Fever: An Opportunity For CPG Brands in Marketing: CPG on 04/02/2015

    While winter may still be lingering in New York City, there is no denying that spring is here and finally making an appearance in other areas of the country. Along with flowers and longer days, spring brings noticeable changes in how we feel and behave. We're happier, more energized, and generally more excited about life when the sun is shining and warmer weather rolls around. In fact, it turns out that this change from winter blues to spring fever is actually backed by science.

  • Using The Lifestyles Of Millennials To Secure A Place In Their Heart And Cart  in Marketing: CPG on 02/23/2015

    We all know that Millennials are a crucial group being courted by CPG marketers. A Google search will yield countless articles on how Millennials are redefining everything from luxury goods to international development. The challenge for brands is in aligning the distinct way Millennials act as consumers and their needs as shoppers. Here's how three Millennial trends can be leveraged to win with shoppers, whether that's online or at shelf.

  • 3 Tips For Marketing To Millennials in 2015 in Marketing: CPG on 01/26/2015

    Now that we've settled back into our routines and our own personal New Year's resolutions have fallen by the wayside, we'd like to suggest a new resolution to adopt: Get more nuanced about marketing to Millennials.

  • CPG Brands On Social: To Shop Or Not To Shop, That Is The Question in Marketing: CPG on 11/24/2014

    As more consumers turn to online shopping, CPG brands have a real opportunity to drive ecommerce sales. A study from DigitasLBi discovered that 20% of Americans would consider purchasing via social, making it a huge and largely an untapped opportunity for CPG manufacturers. To get the most out of their investment, CPG marketers should consider the following five points in the context of their specific circumstances:

  • CPG Brand Success Demands A Move To The Digital Aisle in Marketing: CPG on 10/27/2014

    Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks to mobile phones and tablets, consumers have quickly come to rely on the internet for everything from apparel to jewelry to personalized gifts.

  • When It's Time For A Change: Lessons In Re-Branding in Marketing: CPG on 09/23/2014

    To understand the thinking behind major brand redesigns, it is crucial to evaluate the strategic mindset behind the change. Did the redesign come about as a solution to a tangible problem or capture a new opportunity? Or was it merely change for the sake of change?

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