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Eric Pakurar

Member since April 2012 Contact Eric

Articles by Eric All articles by Eric

  • From Winter Blues To Spring Fever: An Opportunity For CPG Brands in Marketing: CPG on 04/02/2015

    While winter may still be lingering in New York City, there is no denying that spring is here and finally making an appearance in other areas of the country. Along with flowers and longer days, spring brings noticeable changes in how we feel and behave. We're happier, more energized, and generally more excited about life when the sun is shining and warmer weather rolls around. In fact, it turns out that this change from winter blues to spring fever is actually backed by science.

  • Using The Lifestyles Of Millennials To Secure A Place In Their Heart And Cart  in Marketing: CPG on 02/23/2015

    We all know that Millennials are a crucial group being courted by CPG marketers. A Google search will yield countless articles on how Millennials are redefining everything from luxury goods to international development. The challenge for brands is in aligning the distinct way Millennials act as consumers and their needs as shoppers. Here's how three Millennial trends can be leveraged to win with shoppers, whether that's online or at shelf.

  • 3 Tips For Marketing To Millennials in 2015 in Marketing: CPG on 01/26/2015

    Now that we've settled back into our routines and our own personal New Year's resolutions have fallen by the wayside, we'd like to suggest a new resolution to adopt: Get more nuanced about marketing to Millennials.

  • CPG Brands On Social: To Shop Or Not To Shop, That Is The Question in Marketing: CPG on 11/24/2014

    As more consumers turn to online shopping, CPG brands have a real opportunity to drive ecommerce sales. A study from DigitasLBi discovered that 20% of Americans would consider purchasing via social, making it a huge and largely an untapped opportunity for CPG manufacturers. To get the most out of their investment, CPG marketers should consider the following five points in the context of their specific circumstances:

  • CPG Brand Success Demands A Move To The Digital Aisle in Marketing: CPG on 10/27/2014

    Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks to mobile phones and tablets, consumers have quickly come to rely on the internet for everything from apparel to jewelry to personalized gifts.

  • When It's Time For A Change: Lessons In Re-Branding in Marketing: CPG on 09/23/2014

    To understand the thinking behind major brand redesigns, it is crucial to evaluate the strategic mindset behind the change. Did the redesign come about as a solution to a tangible problem or capture a new opportunity? Or was it merely change for the sake of change?

  • Live Fast And Die Young. Or Not  in Engage:Teens on 12/27/2012

    Although it's unlikely to be officially added as a new word in the Oxford Online Dictionary (alongside recent additions "vajazzled" and "tweeps"), by the close of 2012, it's very likely that you will have come across an article or a tweet or a Facebook post that included the au courant colloquialism YOLO. What is YOLO, you might ask? For those of you without a Tumblr account or a teenaged child (with a Tumblr account, of course), YOLO is the cleverly crafted acronym for "you only live once." Think of it as "carpe diem!" for the text-messaging generation.

  • All Hail The Social Media Marketer-in-Chief  in Engage:Teens on 11/23/2012

    Rarely does a presidential campaign initiate so much response from the marketing world. President Barack Obama didn't just make a huge impression with his social media campaign targeted toward youth, he also taught marketers and brands a valuable lesson: teenagers are listening. Many assume that moody teenagers don't want to hear or participate with brands that interrupt their social circles. President Obama showed us how wrong that is.

  • The New College Try  in Engage:Teens on 10/29/2012

    For many high school seniors across the country, fall marks the beginning of what is likely the most torturous few months of their lives, namely college application season.

  • Today, Conforming Is The New Rebellion  in Engage:Teens on 09/27/2012

    For most adults, our teenage years were marked by various attempts to further distance ourselves from our parents' generation with piercings, tattoos, unfortunate hairstyles, and provocative clothing choices designed to make the stick-in-the-mud adults in our lives cringe.

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