BOB MCCURDY

Bob McCurdy is EVP of Katz Media Group, a division of Clear Channel Communications.

  • Targeting Our Way To Lower Profits
    When negotiating off a target demo, AM/FM radio stations price themselves against ...
  • I'm Not Listening But I Hear You...
    Messaging that is absorbed subconsciously while listening non-consciously can create brand associations ...
  • A Healthy Dose Of Reality
    To help you determine what audio facts are real, here is a ...
  • Have You Heard A Good Joke Lately?
    If the sound of the human voice is capable of "setting thoughts ...
  • In Algorithms We Trust - Too Much?
    Do we trust algorithms and mix-modeling studies too much? Mix-modeling results are ...
  • Just The Facts, Please
    At the 4As conference in New Orleans, a number of speakers referenced ...
  • TV Advertisers Need To Open Their Eyes...And Ears!
    What we hear greatly impacts what we see, think and purchase. In ...
  • The Bright Lights Of Broadway...And Madison Avenue
    Despite all of the headlines about the latest digital platforms, a balanced ...
  • Relevant By Any Definition
    At the recent Wells Fargo Media Conference, Entercom CEO David Field answered ...
  • Minding The (Media) Gap
    When advertisers and planners consider which marketing channels to invest in, cold, ...
  • The Future of Radio
    If the past can be helpful in predicting the future, then there’s ...
  • When '13' Is Advertisers' Lucky Number
    The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeting ...
  • Tweets On Steroids!?
    Audio can effectively trigger powerful brand messaging and elicit an emotional response ...
  • New Research, Same Results: Radio Still Going Strong
    The latest research confirms something we've known all along -- radio continues ...
  • A Mudslide Is On Its Way
    Historically, the best predictor of a campaign's tone has been the closeness ...
  • Is It Really All About Results?
    It might sound like an odd question but we're beginning to wonder. ...
  • Radio: The Master Of Surprise And Delight
    Bob Pittman's speech at The Radio Show in Chicago expertly outlined all ...
  • We're From Mars, They're From Venus
    With 2012 planning moving into high gear, it is particularly important to ...
  • It's A Mad, Mad, Mad, Mad World
    After all the zany antics to find it, it turned out that ...
  • A Study In Radio's Effectiveness
    Radio advertising does positively impact these metrics, while providing concrete feedback and ...
  • Being Of Sound Mind
    If, indeed, the brain is the ultimate screen "where everything ultimately plays ...
  • The More Things Change ...
    Terrestrial radio may not be grabbing a lot of headlines of late ...
  • Reaching The Popular Kids
    The popular kids, or adults rather, are defined by GfK MRI as ...
  • Timing Is Everything
    The timing of commercial delivery deserves the same level of focus and ...
  • You Don't Need To See To Believe
    The mind's eye enables us to see and describe what's not in ...
  • Another Killer On The Loose?
    To assume wireless technology will negatively impact listening to terrestrial radio is ...
  • Radio: A Medium That's Nobody's Fool
    Continually chasing what's new at the expense of the tried-and-true has left ...
  • The Face Doesn't Lie
    Studies show radio ads are as engaging as TV commercials. ...
  • Getting The Ear Of An Influential
    We should never underestimate the intimacy and power of the human vo ...
  • Audio Breaks Through -- Unexpected-Like
    Never underestimate the brain's ability to process information. Indeed, we can walk, ...