Jorge Aguilar
Member since November 2013- Executive Director, Brand Strategy Landor
- San Francisco California
- 94111 USA
Articles by Jorge All articles by Jorge
- Branding Cuba For The West: Focusing On People Over Politics in
Marketing Daily on
04/15/2016
How can Cuba separate itself from its political history to become a premier tourist destination for the West?
- Big Data And Marketing: Don't Believe Everything You Read in
Marketing Daily on
12/09/2013
Big Data has the potential for real transformation. It's an opportunity to rethink how marketing works and how brands are managed in a more fluid environment. It is not a shiny new object that sits at the corporate level; it's an essential part of doing business in a more effective and competitive way.
- Consumers First, Technology Second in
Mobile Marketing Daily on
12/13/2012
It's time to rethink the approach to mobile. Businesses and brands that make mobile a central part of their strategy will win by being constantly connected and engaged to their consumers. The time is now to define a strategy-driven approach to mobile by putting consumers first and technology second.
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