Bonnie Barest
Member since August 2006Contact Bonnie- EVP, Managing Director Optimedia
- 375 Hudson Street
- New York New York
- 10014 USA
leading media specialist company
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- Chocolate Brown Hot Color Of New York's Fashion Week in
Creative Media Blog on
11/24/2008
This season's fashion bite was not a new denim jean or a patent leather handbag, but a premium biscuit. Yes, a cookie with French heritage, elegant design, quality ingredients (pure butter, enrobed in deep, rich European chocolate: LU Biscuits (from Kraft Foods). How surprised was I to see that a sponsor of Fashion Week events was not a fashion or beauty brand, but rather LU Biscuits. What a clever way to marry style and fine taste.
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