Jan Rezab

Articles by Jan All articles by Jan

• The Times When Airlines Need To Be Extra Careful On Social Media in Marketing: Travel on 03/07/2016
  

  Airlines face increasing competition to respond well and respond quickly to customers' questions on social media. As customers turn away from the telephone and toward the keyboard to solve concerns about their trips, airline companies have to meet that demand and react accordingly.

• Which Hotel Group Got The Most Check-ins Over The Last Year? in Marketing: Travel on 01/25/2016
  

  Not too long ago, the best way to document a trip was by making a scrapbook or a physical photo album. While glued Polaroids, taped airline tickets, and picture books held memories of travel and vacations, that process has in part been taken over by documentation over social media. Now, we upload a picture of us on the beach, we share a video of an adventure during a trip, or we check-in at a hotel in a status update. Suffice it to say, people have turned to the internet to document and share their travel experiences.

• Which Cruise Line Came Out On Top On Social This Year? in Marketing: Travel on 12/28/2015
  

  2015 was a standout year for travel brands on social - particularly on Facebook, where companies are working to perfect their strategies and spend to reach consumers in the ever-evolving News Feed.

• Instagram: The Place To Be For Travel Brands in Marketing: Travel on 11/23/2015
  

  What started out as a quirky, iPhone-only app has grown to a massively influential media network with over 400 million users. No longer just a grid of photos, Instagram is a huge business with very real use cases for brands.

• 3 Course Corrections Travel Brands On Social Should Make Right Now in Marketing: Travel on 10/26/2015
  

  Creating a digital marketing campaign isn't a simple task. Especially for travel brands, who tend to be competing with a number of other similar companies during peak seasons, it's extremely important to stand out. Of course, creating a strong campaign on social requires a lot of time, energy, and resources across different departments.

• Do You Know Who's Tweeting Your Airline? in Marketing: Travel on 10/05/2015
  

  Among apps, websites, social networks, and call centers, there are a number of ways to get in touch with travel companies nowadays. For consumers, this means a lot of options and is a good thing. For travel companies, this means a lot of channels to keep up with and can seem daunting. But it also means that there are a lot of ways you can understand your audience, and a lot of ways you can adapt your services to meet their needs.

• 3 Marketing Lessons From The Top Travel Brand Videos On Social in Marketing: Travel on 08/31/2015
  

  Digital video is taking off as a marketing tool, and brands are using it in more and more creative ways on social media. For travel brands - which can benefit from showcasing the visual elements of the experiences they offer - it's especially important to have a strong video strategy.

• 3 Ways Travel Companies Can Make The Most Of Social Media in Marketing: Travel on 06/29/2015
  

  Travel and social media go together famously. People love to share their vacations and travel experiences online, and social is a great way to keep in touch while you're traveling abroad.

• How Hotel Groups Are Using Social Media Around The World in Marketing: Travel on 03/30/2015
  

  Social media has become a huge driver and part of business for the hotel and accommodation industry. It provides a great way to attract potential clientele, showcase a hotel's atmosphere visually, and update guests on any news. Most of the largest hotel groups worldwide already know this. In fact, they've been just as diligent about growing their digital presences around the globe as they have been about growing their physical presences.

• How Travel Brands Can Excel At Social Customer Care In 2015 in Marketing: Travel on 12/29/2014
  

  Social media has transformed the way customers speak with brands. Among its many benefits, social media has created a place for customers and clients to reach brands easily and quickly at any time of the day.

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