• 'First Class' Marketing Relies On Customer Experience
    Google put rumors to rest in mid-July, unveiling its direct-booking interface, which allows consumers to find and book hotels on Google maps without leaving the Google environment. This latest advance is just one reason the online travel-booking business is getting more competitive. Other new entrants such as Amazon and TripAdvisor are flexing their muscles too, while established players like Expedia and Priceline consolidate.
  • Making The Virtual Real
    So you're walking down the street and a virtual avatar JetBlue crew member in a storefront window addresses you in a very specific way - commenting on your hat, the way you walk, whatever. You have an exchange with the avatar, which turns out to be pitching for the airline. The avatar has all the attributes of a hologram/virtual being but then at the end of the exchange a live person steps out, gives you a hug and a gift certificate for a flight on JetBlue.
  • It's Time For Travel Agents To Embrace The Disruption
    For many years, I have been working with travel agents through trainings and conferences. I am continually impressed at how some have creatively built their niche and developed their business. Equally, I am amazed at how many are not prepared for the next few years. Too many are unaware of the changes that have already transpired.
  • Travel On Instagram: July 2015 Trends
    Travel is one of the most popular topics on Instagram, and with the new trending feed in the app, being part of and effective in niche topics has become increasingly important. Now that we're at the peak of summer travel, an analysis of 5.8 million travel-related photos (tagged with #travel, #vacation, #tourism, etc.) from July surfaced interesting trends around related topics, ideas, and brands.
  • The New Face Of Love: Trends Reshape Honeymoon Traditions
    People travel for love. And love has always been an emotion our industry has done a great job of capitalizing on. But like many aspects of travel, marketplace and societal trends are reshaping how people are thinking about and consuming one of love's ultimate celebrations-the honeymoon.
  • Following The Fast Fashion Model For Travel Marketing
    In the last decade or so, companies like H&M and Zara have revolutionized the fashion retail business by introducing something called fast fashion, where the inventory in stores is changed constantly. Rather than the old-fashioned system, where sweaters would show up in department stores in July in anticipation of fall weather, fashions would change constantly based on what customers were buying that day and other factors.
  • Stuck In Chicago
    Air travel delays aren't fun, but they certainly are frequent. Not being a stranger to delayed or cancelled flights, I usually don't think twice about it and wait. Last Wednesday was a bit different, as a routine United Airlines stop in Chicago was anything but normal. From a customer standpoint, how they dealt with it was exemplary.
  • Poshtel Is Defining The New Vocabulary Of Travel
    Latest travel trends fuel a dynamic merging of hotels and hostels.
  • Boosting Purchase Intent With Native Advertising?
    Native advertising is booming. EMarketer projects $4 billion in U.S.native ad spending for 2015 while Business Insider forecasts $8 billion. If we meet in the middle, that is a $6 billion market and more of the travel sector should join this party. Yes, we have seen some early adopters embrace native like Marriott, Virgin Atlantic and JetBlue but we should see many others in 2015 and into 2016 as roughly two-thirds of marketers plan to increase their native budgets this year. I shouldn't have to search for hours and hours on Google looking for travel examples only to find old ...
  • 3 Ways Travel Companies Can Make The Most Of Social Media
    Travel and social media go together famously. People love to share their vacations and travel experiences online, and social is a great way to keep in touch while you're traveling abroad.
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