Hotel Brand, PR Agency Celebrate 25 Years
Posted by Harvey Chipkin on Feb 21, 6:52 AM
What does longevity mean at a time when 140 characters convey a message and the 24-hour cycle has been reduced to maybe 24 minutes?
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The Social Button Your Travel Website Needs Now!
Posted by Jeffrey K. Rohrs on Feb 13, 6:07 AM
Like any good competitors, travel sites are always looking for a leg-up-anything that will drive more traffic to their shores and visitors to their properties. So what if I were to tell you that there was a social media button you could install tomorrow that had the potential to generate thousands of referrals to your site each day? Better yet, what if I were to tell you that this button is already helping to drive more referral traffic than YouTube, LinkedIn, Reddit, and Google+ combined-and that not one of the major travel, airline or hotel sites I surveyed has installed ...
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Starwood Raises The Bar: Let The Loyalty Wars Begin
Posted by Gary Leopold on Feb 6, 7:59 AM
That scurrying you hear is no doubt the sound of other brands looking for ways to respond to Starwood's bold enhancements to its Starwood Preferred Guest program.
» 2 Comments
Why Google Analytics Should Be Outlawed In The Travel Industry
Posted by Ryan Bifulco on Jan 30, 6:45 AM
Over my 20-year career in the travel and Internet industry, I have come across hundreds of cases where a travel client has used Google Analytics (GA) to track their clicks from their online advertising and seen major discrepancies on the clicks and conversions. We should all agree as an industry to put this behind us and not use GA to track clicks and bookings.
» 7 Comments
No Sweat! Tips For Shaping Up Your 2012 Tourism PR Program
Posted by Vicky Hastings on Jan 23, 9:51 AM
Their bags are packed and they're ready to go. Yes, tourism is on the upswing for 2012, but competition is stronger than ever because savvy consumers have an increasing variety of vacation spots and deals from which to choose. When determining where to go on their next vacation, most look to recommendations from objective sources - reviews and ratings from people like them and stories written by professional travel writers - rather than destination websites and travel guides.
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The Growing Importance Of Hybrid And Virtual Meetings
Posted by Harvey Chipkin on Jan 16, 6:29 AM
The building buzz about virtual and hybrid meetings has been accelerating - and now somebody is putting their money where their mouth is as far as creating a base of professionals who can handle the phenomenon of meetings becoming increasingly reliant on attendees who are not physically present at a conference location.
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The Achilles Heel Of The Social Media Budget
Posted by Jeffrey K. Rohrs on Jan 9, 7:30 AM
The increased investment in social media is certainly understandable due to the unprecedented growth of Facebook, Twitter, Google+, and other sites that connect and amplify individual consumer voices like never before. However, one has to wonder what an increased investment in social media by travel companies really means.
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The Promise Of A New You Gets New Meaning
Posted by Gary Leopold on Jan 3, 5:37 AM
Medical tourism is poised to become one of the fastest growing segments of the travel industry.
» 1 Comments
Cheers! Here's A Toast To Cele-cations
Posted by Vicky Hastings on Dec 27, 6:30 AM
Dan and three golfing buddies played the Pebble Beach courses on his 50th birthday. In honor of their golden anniversary, Jerry and Charlotte took a group of 20 family members on an Alaskan cruise. Lauren and her girlfriends created their own 25th-year class reunion with a New York City shopping trip. They are not alone, as more than 70% of leisure travelers took a milestone vacation with friends and family over the past 12 months, according to The Ypartnership/Harrison Group's Portrait of America Travelers.
» 2 Comments
New Year's Predictions? No Time For Them!
Posted by Harvey Chipkin on Dec 19, 7:28 AM
If anybody is looking for New Year's predictions, forget it. Things are changing too quickly and unpredictably. However, it's a good time to think about how some of this year's trends might have an impact on 2012.
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