New metric powers RevPar, ADR and AOR.
It's 2014. Do you know where your website is? Redesigning a website takes a huge investment in time and money. The question is: how often do you do it? And how do you respond to the way people use the Internet?
As marketers, we tend to get very excited by new technologies - and the opportunities they create for us to get closer to our customers. Sometimes these new ideas and channels provide astounding opportunity (such as mobile); sometimes they're just distractions that never come to fruition (how's your Second Life avatar these days?).
New affluent study reveals marketing opportunities.