Garner your share of increased travel spend in 2011.
For marketers, the vetting process has gotten more difficult because of the sheer number of travel bloggers. Blogging itself is in transition as many bloggers move to "microblogging" and social media. That will make the job of finding and developing relationships with productive bloggers even more complex.
Fresh off moderating an OMMA AdNets panel on this very issue, I thought it would be a great time to catch up on where we are, as told by the best minds in the room, so to speak.
Brands look for ways to differentiate themselves in a sea of sameness.